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1884-1910 Center AveAtlanta, GA 30344
Park Place Apartments
Asset ClassMultifamily
# Units17
17-Units | Built 1960
overview of deal

Overview

Franklin Street is pleased to present Park Place Apartments, a 17-unit multifamily asset located in East Point, GA. Built in 1960, the Property features a fully two-bedroom / one-bathroom unit mix and benefits from a strategic infill location near Hartsfield-Jackson Atlanta International Airport, the East Point MARTA Station, Woodward Academy, and Downtown East Point’s Main Street retail and dining corridor. Hartsfield-Jackson serves as one of Georgia’s most important employment and transportation anchors, generating more than $66 billion in annual economic impact and supporting more than 63,000 on-site jobs, while providing direct regional, national, and international connectivity. Park Place is also positioned near Woodward Academy’s Main Campus in College Park, which offers private, co-educational college-preparatory education from Pre-K through 12th Grade.The surrounding area offers convenient access to Downtown East Point, where the City notes a variety of dining options including East Point Chairs, Louisiana Bistreaux, Oz Pizza,Taco Pete, and Malone’s Steak & Seafood. Residents also benefit from proximity to the East Point MARTA Station, served by the Red and Gold Lines, as well as nearby outdoor recreation and athletic amenities including Center Park, Barrett Park, John D. Milner Athletic Complex, and Sykes Park.

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Investment Highlights

Proximity to Georgia’s Largest Employment Hub

  • Park Place Apartments benefits from a strategic East Point location near Hartsfield-Jackson Atlanta International Airport, one of the most important employment anchors in the Southeast. The airport supports more than 63,000 on-site jobs and generates $34.8 billion in annual economic impact for metro Atlanta, making it a major driver of consistent housing demand in the surrounding South Fulton communities.
  • The airport employment base spans airlines, ground transportation, concessions, logistics, security, municipal operations, hospitality, and passenger services, creating a broad range of renter demand across income levels. Concessions alone represent the airport’s largest hiring division and include restaurants, coffee stands, retail shops, newsstands, gift shops, and related service businesses.
  • East Point is also part of the broader Aerotropolis Atlanta corridor, a public-private economic development initiative focused on improving regional competitiveness around Hartsfield-Jackson. The Aerotropolis area continues to attract businesses that benefit from airport proximity, including logistics, corporate, hospitality, and aviation-related users.
  • In addition to airport-driven employment, the Property offers connectivity to the East Point MARTA Station and major regional roadways, allowing residents to access job centers throughout the Atlanta metro without relying solely on neighborhood-based employment. This combination of airport proximity, transit access, and regional connectivity supports durable renter demand for well-located East Point housing.

Demonstrated Rent Growth with Additional Loss-to-Lease Upside

  • Park Place Apartments has demonstrated meaningful rent growth, with average rents increasing from $967 in 2022 to $1,303 today, representing a $336 per unit increase and 34.8% total rent growth over the period.
  • On an annualized basis, the Property has achieved approximately 6.1% average annual rent growth, highlighting strong tenant demand and continued revenue growth within the East Point market.
  • Despite this growth, the Property still offers additional loss-to-lease upside, with several leases already achieving $1,300 per month. This provides an incoming owner the opportunity to continue marking rents closer to proven in-place levels as leases renew.
  • With the Property currently 100% occupied, there is demonstrated demand for the unit mix and location. Given the existing rent momentum, an incoming owner may have the ability to renew select $1,300 per month leases at approximately $1,340 per month, further supporting organic income growth without relying on major repositioning.

Unit Mix

Units
Type
Unit SF
Market Rent
Rent/SF
Rentable Area
1
17
2 Bed / 1 Bath
696 SF
$1,340
$1.93
11,832 SF
TOTAL
17
.
696 SF
$1,340
$1.93
11,832 SF
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1884-1910 Center AveAtlanta, GA 30344

Atlanta Multifamily Investment Sales Team

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