Overview
The Holiday Inn Denver-Parker-E470/Parker RD is being offered for sale exclusively through US Hotel Advisors.
The 4-story, 101-room full-service hotel opened in 2005 and is the only branded, full-service lodging option in Parker, Colorado. The Hotel features oversized guestrooms, 2,430 SF of meeting and event space, and a fourth-floor restaurant and bar offering sweeping mountain views. Ideally positioned at the intersection of E-470 and Parker Road, the Hotel sits just 0.5 miles from the $300-million AdventHealth Parker expansion and offers direct access to both Centennial and Denver International Airports. The surrounding area is experiencing sustained growth, with major healthcare, residential, and mixed-use developments driving increased lodging demand.
The Hotel is currently operated by an out-of-state owner without local sales infrastructure, presenting clear upside through hands-on management and operational optimization. With significant value-add potential via renovation, a potential brand upgrade and a strategic location in one of Denver’s fastest-growing suburbs, the asset represents a compelling opportunity for investors looking to enhance performance and unlock long-term value.
Investment Highlights
- Brand Repositioning Potential: Optionality to maintain the Holiday Inn flag or rebrand to a higher-tier full-service brand such as DoubleTree.
- Major Renovation Upside: No comprehensive renovation since opening; significant value-add opportunity through targeted capital improvements.
- Out of State Ownership: Operated by an out-of-state owner without local sales infrastructure; immediate upside through professional sales leadership and market engagement targeting LNR and group business.
- Closest Hotel to $300M Hospital Expansion: Located just 0.5 miles from AdventHealth Parker, which is undergoing a transformative expansion expected to increase healthcare-related lodging demand.
- No Competitive New Supply: There are no imminent hotels in the development pipeline in the area.
- Unmatched Full-Service Offering: The only branded full-service hotel in Parker, featuring 2,400+ SF of exclusive meeting space and a top-floor restaurant with potential for third-party brand operation.
- Underperforming Hotel Compared to Comp Set: Completion of a renovation, a dedicated sales staff, and an improved restaurant concept will significantly improve the Hotel’s current 74% RevPAR penetration.
- High-Visibility Location with Regional Access: Situated at the intersection of E-470 and Parker Road with direct routes to DIA, the Denver Tech Center, and many major demand drivers.
- Discount to Replacement Cost: The Hotel can be acquired at a significant discount to replacement cost while still accounting for the renovation.
Sales Team
