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5810 Schofield AveWeston, WI 54476
Comfort Inn & Suites Weston - Wausau
Asset ClassHotel & Hospitality
# Keys60
Year Renovated: 2025Occupancy: 62.6%Access Data Room
Repositioning Completed Conversion Specialists Handing Off a Freshly-Flagged Comfort 60 Keys | Wausau, WI
overview of deal

Overview

P&E Hotel Advisors is privileged to present the opportunity to acquire a fee-simple interest in the Comfort Inn & Suites Weston - Wausau, a value-add opportunity in a steady performing, strong market. The hotel was recently converted to the Comfort Inn & Suites brand with Choice Hotels, offering a turnkey opportunity for a new investor to benefit from a completed repositioning — full renovation, brand established, and Choice Hotels marketing support deployed.

 

The property is being offered unpriced via call-for-offers. Current ownership are upper-Midwest hotel conversion specialists with over 30 completed franchise transactions. Their work is finished. The asset is ready for an owner-operator to execute on rate management and capture the remaining ADR upside.

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Investment Highlights

# Keys
60
# Stories
3
Occupancy
62.6%
Year Renovated
2025
  • Recently Renovated / Like-New Condition – Comprehensive renovation completed in conjunction with October 2025 Comfort Inn & Suites conversion; strong curb appeal with minimal to none in near-term capital needs
  • Significant ADR & RevPAR Upside – With very recent conversion there remains clear runway to grow rate and penetration as the asset stabilizes within the brand. Hotel Currently has a 77.5% ADR index ranking 4 of 5 in Comp Set
  • Choice Hotels Affiliation – Benefits from national brand recognition, reservation system, and loyalty program driving occupancy and long-term performance. Limited Choice branded assets in nearby market
  • Adjacent to Major Tournament Demand Driver – Located next to one of the largest bowling centers in Wisconsin, Dale’s Weston Lanes, hosting large-scale tournaments and generating consistent group demand
  • Strategic Wausau MSA Location– Positioned in Weston with convenient access to Wausau and key regional demand generators including healthcare, corporate, and commercial drivers
  • 60 Rooms with Expansion Potential – Efficient footprint with existing plans and site capacity to expand by 18+ additional rooms, providing future revenue growth opportunity
  • Diverse Year-Round Demand Base– Supported by corporate, healthcare, leisure, and group/event demand, creating stable occupancy throughout the year
  • Supply-Constrained Submarket– Extremely limited recent and planned hotel development in the immediate area helps protect occupancy levels and provides a favorable environment for ADR growth
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5810 Schofield AveWeston, WI 54476
Aspirus Wausau Hospital
Rib Mountain State Park / Granite Peak Ski Area
Central Wisconsin Airport (RIB)
Schofield Ave Commercial Corridor

Seller's Representation

2042 Wooddale Drive, Suite 120, Woodbury, MN 55125
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