HREC Investment Advisors (“HREC IA”) is pleased to offer, to qualified investors, the opportunity to acquire the fee-simple interest in the 92-room Plaza Inn & Suites at Ashland Creek (“Hotel” or “Property”), situated at 98 Central Ave Ashland, OR 97520.

The Property represents a rare opportunity to acquire a high-performing, boutique hotel asset in one of the Pacific Northwest’s most supply-constrained and demand-driven lodging markets. Ashland’s identity, economy, and visitation patterns are inseparable from the Oregon Shakespeare Festival (“OSF”), the largest and longest-running professional repertory theatre company in the United States. Founded in 1935 and staged across three theatres in daily rotation, OSF draws well over one hundred thousand visitors to Ashland during its eight-month season each year. This translates to nearly 80% of that audience needing overnight lodging while traveling from outside Southern Oregon. That cultural institution, paired with Ashland’s broader appeal as an outdoor-recreation destination, produces a depth of seasonal compression that few comparably sized markets in the Pacific Northwest can replicate — and it forms the foundation of the Hotel’s exceptional operating performance.

The Property’s irreplaceable downtown location, immediately adjacent to Ashland’s primary cultural and retail corridor, positions it as a top-tier lodging option for OSF patrons as well as for the leisure, corporate, university, and healthcare-related travelers who make up the balance of Ashland’s year-round visitor base. Operationally, the asset has demonstrated exceptional momentum, with consistent year-over-year growth in both top-line revenue and bottom-line profitability. This level of flow-through highlights both the strength of the market and the efficiency of the current operation.

Looking forward, the most compelling component of the investment thesis is the ability to reposition the asset through a strategic brand conversion. Given the Property’s physical attributes, irreplaceable location, and performance profile, a new owner can capture significant ADR upside, expanded distribution, and deeper market penetration through a recognized premium or lifestyle brand. Combined with Ashland’s durable, Festival-anchored tourism demand, strong regional accessibility via Rogue Valley International-Medford Airport, and limited competitive supply growth, the Property presents a clear path to continued revenue expansion and value creation.