Overview
*33 keys with approved potential to expand to 43 rooms; architectural plans available for immediate execution at a nominal per-key cost.
The Marlin Hotel is an iconic, fully renovated Art Deco trophy asset located in the heart of South Beach—just one block from the Atlantic Ocean and steps from world-famous Ocean Drive, Lincoln Road, and Española Way. Originally constructed in 1939 by renowned architect L. Murray Dixon and meticulously restored in 2017, The Marlin seamlessly blends historic architectural charm with elevated boutique luxury. The hotel’s storied past includes appearances in Miami Vice and other notable productions, and it has long served as a creative haven with an in-house recording studio that once hosted music legends like Jay-Z, Beyoncé, Aerosmith, and Pharrell Williams.
Guests benefit from unbeatable proximity to the newly modernized Miami Beach Convention Center, South Beach’s elite culinary and nightlife scene, and the area’s thriving cultural calendar. The hotel’s unencumbered, independent status allows a new owner to explore soft brand conversion for enhanced distribution, loyalty capture, and potential key money.
This is a rare opportunity to own a piece of Miami Beach history—an irreplaceable lifestyle asset that continues to draw global travelers, generate consistent revenue, and offer an unmatched guest experience. All at below replacement cost, with immediate upside for a strategic new owner.
Investment Highlights
Premier South Beach Location: Situated in the heart of Miami’s Art Deco District, The Marlin offers unmatched walkability to restaurants, nightlife, retail, and the beach.
Zoned for Residential and Commercial: The Marlin Hotel benefits from rare dual zoning, allowing for both residential and commercial use—offering future flexibility for repositioning, expansion, or mixed-use redevelopment in one of Miami Beach’s most desirable corridors.
Historic Designation: As a protected Art Deco landmark, the hotel benefits from architectural distinction and marketing appeal to a global audience.
Renovated Product: The 2017 gut renovation upgraded all guest rooms, mechanicals, and public spaces. Delivered in turnkey condition with no outstanding maintenance or capital expenditures.
High ADR Boutique Segment: The Marlin operates in the high-margin boutique niche, offering premium rates due to its exclusivity and design-forward positioning.
Operational Opportunity: Currently operated by non-hoteliers, the property lacks structured revenue management, sales focus and targeted digital marketing—presenting immediate upside through professional, experienced management.
Brand Optimization: Unflagged and fully unencumbered, the hotel is well-positioned for soft brand affiliation, allowing access to global reservation platforms, loyalty programs, and corporate demand channels to drive RevPAR growth.
Expansion with Existing Structure, Driving Immediate Revenue and Asset Upside: Originally constructed as a 50-key hotel, The Marlin’s existing structure and oversized room layouts provide a rare and immediate opportunity to increase the key count without major structural changes. This strategic reconfiguration would significantly boost room revenue, ADR efficiency, and overall asset value, offering a clear path to upside for a new owner.
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