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 <img src="https://cf.reverecre.com/cdn-cgi/image/w=200,h=undefined,fit=scale-down/https://storage.googleapis.com/revere-user-uploads/project%2Fa39434c4-4e9f-4335-b9e8-d29a127b0694%2Fea3fdfa5-5e38-4f61-8497-f7d3731f103a" onerror="this.style.display='none'" alt="Hotel Laguna Image" style="object-fit: cover; width: 200px;" />
 Hotel &amp; Hospitality 
 
 Hotel Laguna
 
 Laguna Beach, CA 
 By Atlas Hospitality

 <a href="/user/00ccb94b-8e6a-4d4d-95b5-a98de533cacf" style="margin-top: 0.5rem; font-size: 10px; text-decoration: underline;">Justin Myers</a>
 
 Vice President
 
 
 <a href="tel:(949) 622-3403" style="margin-top: 0.25rem; font-size: 10px; text-decoration: underline;">(949) 622-3403</a>
 

 <a href="https://platform.reverecre.com/project/a39434c4-4e9f-4335-b9e8-d29a127b0694" target="_blank" style="text-decoration: underline; color: #2E74B3; text-align: left; margin-top: 0.5rem">
 View Listing
 </a>
 </div>

Vice President

ICONIC COASTAL LANDMARK: A legacy asset with over 90 years of history, Hotel Laguna is one of Southern California’s most recognizable beachfront hotels, occupying a premier position along the Pacific Ocean in the heart of Laguna Beach.

IRREPLACEABLE BEACHFRONT LOCATION: Situated directly on the sand with panoramic ocean views, the property offers unmatched access to the beach, downtown Laguna’s art galleries, restaurants, and year-round tourist foot traffic. True beachfront hospitality assets of this caliber are exceptionally rare and virtually impossible to replicate.

SIGNIFICANT VALUE-ADD OPPORTUNITY: With substantial recent renovations completed, a new owner has the opportunity to continue repositioning efforts and elevate the property into a luxury boutique or lifestyle destination. There is substantial upside in guestroom ADR, F&B performance, and event space utilization.

MULTIPLE REVENUE STREAMS: Multiple income drivers include lodging, destination dining, private events, and retail components. The hotel’s premier beachfront setting and brand recognition position it as a destination for high-value social functions, weddings, and brand collaborations—supporting strong ancillary income potential.

Sales Team

Atlas Hospitality Group and Hilco Global are pleased to present a generational investment opportunity with the Hotel Laguna, a leasehold interest in an iconic oceanfront property at 425 South Coast Highway, Laguna Beach, California, alongside a single-family residence at 541 South Coast Highway.

Situated in the heart of downtown Laguna Beach, adjacent to Main Beach, the property benefits from unparalleled visibility, direct beach access, and proximity to vibrant retail, dining, and cultural attractions.

A chance to own a piece of Laguna Beach’s storied history, poised for repositioning as a premier luxury destination in one of Southern California’s most coveted coastal markets.

Justin B. Myers graduated from San Diego State University with a Bachelor of Arts & Sciences degree in Hospitality and Tourism with an emphasis on Hotel Business and Operations. Myers brought several years of hospitality operations experience to Atlas, where he quickly established himself as a successful team member. Since joining the company in 2005, Myers has successfully closed over $325 Million in transactions.

Myers’ abilities and strong sales skills have helped him in several difficult transactions. Myers has successfully closed numerous Lender-Owned and Short-Sale transactions. Myers has worked with several major institutions such as Wells Fargo, Pacific Western Bank, Union Bank, CW Capital, Umpqua Bank, One West Bank, Zions Bank, Fremont Bank, East West Bank, Schulte Hospitality and Trigild.

Myers has been awarded deal of the year in 2006 for the Gaige House Inn Glen Ellen, in 2010 for the Ramada Plaza San Diego & most recently in 2014 the Trigild Receivership Portfolio sale consisting of five hotels (Courtyard Thousand Oaks, Courtyard San Luis Obispo, Town Place Suites Thousand Oaks, Holiday Inn Express Santa Clarita & Best Western Valencia Inn) a portfolio transaction totaling more than $100,000,000.

Myers has significant transactional experience with upper midscale, upscale and select service brands such as Holiday Inn Express, Courtyard by Marriott, Hampton Inn and Homewood Suites. In addition to selling franchised and non-franchised properties, Myers has sold several Luxury Boutique Inns throughout the state such as the Seal Cove Inn Moss Beach, Casa Laguna Inn & Spa Laguna Beach, Milliken Creek Inn Napa and Gaige House Inn Glenn Ellen.

As a native to California, Myers splits his time between Orange County and the greater Sacramento Area. Myers has transacted several hotels in Northern and Central California accounting for more than 70% of his transaction volume.

From large franchise hotels to high-end, historic boutiques, Myers has sold them all. His unique background, focus on building relationships and deal making skills perfectly mesh with the Atlas philosophy.

Overview

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Sales Team

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