Overview
HREC Investment Advisors (“HREC IA”) is pleased to offer, to qualified investors, the opportunity to acquire the fee simple interest in the 108-room Courtyard Macon (“Hotel” or “Property”), situated at 3990 Sheraton Dr, Macon, GA 31210.
The Courtyard Macon benefits from Macon’s optimal location in central Georgia, just south of Atlanta. Macon, known as the “Heart of Georgia,” is a major city located at the crossroads of Interstate 75 and Interstate 16. With a diverse economy driven by key industries such as manufacturing, healthcare, and education, Macon is home to major employers like GEICO, Mercer University, and Blue Bird.
The city is rich in cultural heritage, hosting over 20 festivals annually, including the famous International Cherry Blossom Festival, and features attractions like the Macon City Auditorium and the Tubman Museum. Macon’s thriving arts scene, historical significance, and strategic location make it a dynamic place to live, work, and visit.
Investment Highlights
Macon: The Hub of Central Georgia
Macon’s economy is anchored by major employers such as GEICO, Atrium Health Navicent, and Mercer University, which contribute significantly to local employment. Key industries include healthcare, manufacturing, and transportation and logistics, with recent growth in the aerospace and defense industry.
Upside from PIP Completion
Upon completion of a PIP to renovate the Property according to the latest Courtyard brand standards, an investor will be able to increase the Hotel’s ADR significantly for a newly-renovated product.
Marriott Brand Affiliation
The Property benefits from its association with Marriott, a world-renowned hotel company, including access to the Marriott Bonvoy rewards and reservation system.
Offered Unencumbered by Management
The Property will be offered unencumbered by a management agreement. A new owner/operator has the opportunity to revamp the operational strategies of the Hotel, implement strategic cost control initiatives and employ more aggressive revenue management strategies.
Offered Well Below Replacement Cost
The opportunity to purchase the hotel significantly below replacement cost positions investors to capitalize on the growing local economy and property upside.
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