Excellent Upscale Asset/Physical Plant Available Well Below Replacement Cost

The Hotel’s block-and-plank construction, modern design, and efficient size would be difficult to replicate at today’s construction costs, providing investors with an attractive basis well below replacement value. The Property offers contemporary guest rooms, open and flexible lobby space, meeting area, fitness center, and outdoor pool, providing a highly functional layout that appeals to both business and leisure travelers while supporting efficient staffing and operating margins.

Prime Location in Columbia’s Dominant Retail & Commercial Corridor

The Hotel is located along Harbison Boulevard, directly off Interstate 26, adjacent to Columbiana Centre Mall, and surrounded by national retailers, restaurants, and entertainment venues that generate and service consistent year-round lodging demand.

Value-Add Opportunity Through Active Management

Free and clear of management, the Hotel offers the opportunity to enhance performance through improved local oversight, operational efficiencies, and a more active sales and revenue management strategy. A new owner may benefit from installing its own management company and potentially create synergies with other regional assets.

Located in One of the Fastest-Growing States in the Nation

South Carolina ranked #1 in the nation for population growth in 2025, and this 1.5% increase was driven by in-migration, pro-business policies, and continued corporate and industrial investment throughout the state.

Strong Market Fundamentals Supported by a Diverse Economic Base

Columbia benefits from its position as the capital of South Carolina, supporting stable year-round lodging demand from government, education, healthcare, military, and corporate sectors. The market continues to experience expansion along the I-26 and Lake Murray corridors, with ongoing residential, commercial, and infrastructure development.

Diverse and Stable Demand Drivers

The Property benefits from proximity to the University of South Carolina, which enrolled over 40,000 students in Fall 2025. Other nearby demand drivers, like Lake Murray, Fort Jackson, Prisma Health, the State of South Carolina government complex, and a Fortune 500 subsidiary, located approximately six miles from the Hotel, support consistent corporate, government, healthcare, and leisure demand.

Opportunity to Reposition Marketing Strategy to Better Align with Market Demand

The Property’s physical layout, efficient key count, and strong location may allow for repositioning the market strategy to more closely align with the demand profile of the Columbia metro area, creating the potential for improved penetration within the competitive set.