Overview
HREC Investment Advisors (“HREC IA”) is pleased to offer, to qualified investors, the opportunity to acquire the fee-simple interest in the 139-room Best Western Plus Milwaukee Airport Hotel & Conference Center (“Hotel” or “Property”), situated at 5105 S Howell Ave, Milwaukee, WI 53207.
The Best Western Milwaukee Airport Hotel & Conference Center presents a compelling acquisition opportunity anchored by one of the Midwest’s strongest transportation and economic hubs. The property sits directly across from General Mitchell International Airport (MKE), which serves over six million annual passengers, positioning the hotel to consistently capture airline crews, passengers, and visitors arriving through one of Wisconsin’s busiest gateways. Located just off I-94 and within seven miles of downtown Milwaukee, the hotel benefits from seamless connectivity to regional corporate headquarters, world-class healthcare institutions, universities, military facilities, and premier leisure destinations.
Beyond transportation access, the Property is surrounded by some of Milwaukee’s most important demand drivers, including corporate anchors like Rockwell Automation, Harley-Davidson, Johnson Controls, ManpowerGroup, and Northwestern Mutual, each of which generates consistent weekday business travel. Healthcare demand is equally robust, with Froedtert Hospital & the Medical College of Wisconsin, Aurora St. Luke’s Medical Center, and Children’s Wisconsin all ranking among the largest hospitals and employers in the state, attracting thousands of patients and medical professionals from across the Midwest. The Hotel also benefits from proximity to the University of Wisconsin–Milwaukee, Marquette University, the 128th Air Refueling Wing, and a range of stadiums and festivals that sustain year-round visitation. Together, these demand drivers make the Best Western Plus Milwaukee Airport a rare opportunity to acquire a full-service hotel in a highly strategic location.
Investment Highlights
Direct Airport Location Across from General Mitchell International (MKE)
The Hotel is uniquely positioned directly across from General Mitchell International Airport, one of the busiest airports in the Midwest, serving over six million passengers annually. Its location ensures a steady flow of airline crews, stranded passengers, and corporate travelers seeking convenient accommodations. Few hotels in the region can match this level of visibility and access to air travelers, making it a strong competitive advantage and a reliable demand source.
Strong and Stable Revenues with Significant Upside Opportunity
The Property has consistently produced more than $2.3M in annual room revenue. With occupancy penetration at just 78% compared to its competitive set, the Property offers significant upside potential. A targeted renovation presents an opportunity to capture higher occupancy and ADR, while strategic cost-control measures can further enhance operating efficiency and drive stronger bottom-line performance.
Proximate to Strong and Diverse Demand Generators
Milwaukee’s demand base is driven by Fortune 500 corporations, major medical institutions, top universities, and nationally recognized leisure attractions. Employers like Northwestern Mutual, Rockwell Automation, and Johnson Controls generate consistent business travel, while leading hospitals and universities fuel both short-term and extended-stay demand. Attractions such as Fiserv Forum, American Family Field, and Summerfest attract tourists. Additionally, the 128th Air Refueling Wing of the Wisconsin National Guard is connected to the Airport, generating steady military travel.
Strong Investment and Accessibility
Milwaukee benefits from a diversified employment base and significant public and private investment in its downtown and lakefront districts, and a $95M concourse redevelopment at MKE. Its accessibility via I-94, I-43, Amtrak’s Hiawatha Service, and direct national air service from MKE ensures the city remains one of the most connected and cost-effective business and leisure destinations in the Midwest.
Offered Well Below Replacement Cost
The national average cost of building a hotel has increased significantly in the past few years. Given the size and condition of this Hotel, as well as the increased cost of labor and supplies in today’s market, we can reasonably assume that the construction of this Property would be significantly more than the target selling price of this asset.
Offered Unencumbered by Management
The Best Western Plus Milwaukee Airport Hotel & Conference Center is being offered unencumbered by a management agreement. An investor possesses the opportunity to bring in a new management company or to act as an owner/operator and seek to revamp the operational strategy of the Hotel, implement strategic cost control initiatives, and employ more aggressive yield management strategies.
Fee Simple Interest
The Property will be offered as fee simple.
