Overview
HREC Investment Advisors (“HREC IA”) is pleased to offer, to qualified investors, the opportunity to acquire the fee-simple interest in a 1.5-acre land site with Tru by Hilton approval (“Property”), located at 14807 W 117th St, Olathe, Kansas 66062.
Tru by Hilton is a modern midscale brand designed to deliver a fresh, affordable, and efficient experience for today’s traveler — and a strong performer for hotel investors seeking streamlined operations and broad market appeal. With more than 300 open locations and a robust development pipeline, Tru combines contemporary design with cost-effective construction and simplified staffing models to maximize profitability. Backed by Hilton’s powerful global distribution network and Hilton Honors loyalty program of over 220 million members, the brand benefits from exceptional visibility and consistent demand. Its vibrant public spaces, tech-forward amenities, and focus on operational efficiency make Tru by Hilton an attractive option for developers and investors targeting high-margin, select-service opportunities.
Investment Highlights
Strong Market & Submarket Growth – The Property is located within the Lenexa & Overland Park Hospitality Submarket, part of the greater Kansas City Market. According to CoStar, both the Market and Submarket have seen strong gains in hotel performance. As of September, the Lenexa & Overland Park Submarket recorded more than 6% year-over-year RevPAR growth—outpacing the overall Market by over 4% and exceeding the national average by nearly 5.5%.
Convenient Access to I-35 & Diverse Demand Generators – The Property offers exceptional connectivity to Interstate 35, a major north-south corridor linking Kansas City to Oklahoma and beyond. Located just half a mile from an I-35 on-ramp, this site provides convenient access for both local and regional traffic. The Property is also proximate to a wide array of retail, shopping, restaurants, gas stations, and residential neighborhoods.
Premium Branded Opportunity – The Hotel site is approved for Tru franchise, a fast-growing midscale brand with the highly recognized Hilton name. An investor can benefit from steady bookings through Hilton’s global reservations system and more than 220 million Hilton Honors loyalty members.
Proximity to Major Developments and Amenities – The Property benefits from a cluster of significant projects that are shaping Olathe’s growth. Just minutes away, the Olathe Gateway Project is investing more than $330 million in a mixed-use destination, creating consistent entertainment and business-driven traffic. Johnson County is also constructing a $113.5 million Health Services Building on the Sunset Drive campus, increasing employment and visitor activity. Additionally, the I-35 Santa Fe Corridor Improvement Project, a $278 million highway upgrade, will improve traffic flow, safety, and accessibility, enhancing connectivity to the site from across the Kansas City metro.
Previously Approved Site Prime for Hotel Development – The Property previously secured City approval for hotel development, granted approximately three years ago. Re-approval is anticipated to be a streamlined process, with completion expected within an estimated three-month period.
Fee Simple Interest - Property offered as-fee simple interest, with existing plans and franchise.
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