HREC Investment Advisors (“HREC IA”) is pleased to offer, to qualified investors, the opportunity to acquire the fee-simple interest in the 107-room Holiday Inn Express & Suites Milwaukee – West Allis (“Hotel” or “Property”), situated at 10111 W Lincoln Ave, West Allis, WI 53227.
The Holiday Inn Express & Suites Milwaukee – West Allis presents an opportunity to acquire a newly built, premium-branded, limited-service hotel within one of Milwaukee County's most established commercial corridors. The Property benefits from a diverse mix of corporate, healthcare, and leisure demand generators that support consistent year-round performance.
Constructed in 2020, the Property offers strong visibility and convenient access from Interstate 41 and Interstate 94. The Hotel is also located less than two miles from the I-94/I-41 Zoo Interchange, Wisconsin’s busiest interchange, which sees approximately 350,000 vehicles per day in aggregate traffic.
These highways provide major connectivity to the region's primary transportation networks. The Hotel is located near several of Milwaukee's most prominent demand generators, including the Wisconsin State Fair Park, the Milwaukee County Zoo, and the American Family Field, which is the home of Major League Baseball's Milwaukee Brewers.
Weekday demand is supported by a broad base of corporate and institutional employers, including ACL Laboratories, GMR Marketing, Briggs & Stratton, and numerous businesses located throughout the surrounding office and industrial corridors. Healthcare demand is anchored by Milwaukee Regional Medical Center, home to Froedtert Hospital, the Medical College of Wisconsin, and Children's Wisconsin. Weekend demand is driven by regional events, youth sports, entertainment venues, and tourism attractions throughout the Milwaukee metropolitan area.
While the Property generates strong top-line revenue, it has historically performed within the upper-middle tier of its competitive set across occupancy, ADR, and RevPAR metrics. An opportunity exists for new ownership to enhance operating performance through targeted revenue management initiatives, expense controls, and active asset management.
Supported by a diversified demand base, limited near-term supply growth, and a strategic location within the Milwaukee market, the Property is well positioned to deliver stable cash flow and continued operational upside.