The Hampton Inn is a beautifully designed hotel built above prototypical brand standards that opened in August of 2019 and remains the only branded hotel in downtown Cedar Falls, 5 miles north from the competitive set that is situated along Highway 20. With a location of 1st and Main Street backing to the scenic Cedar River and at the gateway of historic downtown Cedar Falls, it is assured of its competitive advantage with no developable real estate nearby for a competing hotel.