Overview
The Self-Storage Advisory Group of Cushman & Wakefield has been selected to exclusively market the sale of this Self-Storage opportunity in Madison, WI.
StorQuest Self Storage – Shopko Drive is a best-in-class, institutional-quality facility located in the heart of one of Wisconsin’s most dynamic and growing markets. Strategically positioned at 2602 Shopko Drive in Madison, the property enjoys exceptional visibility and ease of access, benefiting from its close proximity to major arterial roads including East Washington Avenue and Packers Avenue. This central location places the facility within minutes of major employment centers, retail hubs, and residential neighborhoods, allowing it to serve a wide range of storage users throughout the area.
Comprised of 872 climate-controlled storage units, the facility offers a modern, secure, and flexible solution for both residential and commercial tenants. The facility has maintained consistent, historical occupancy while offering significant upside in rate growth. Located within a prime location of over 176,000 residents within a 5-mile radius, this property is perfectly positioned to take advantage of a market with a low supply of climate-controlled products while seeing an average household income that exceeds $70,000 within a 3-mile radius.
The facility is uniquely positioned to capitalize on favorable market dynamics. The surrounding trade area is marked by a dense and growing population, and strong household incomes. These factors combine to create robust and sustained demand for self-storage. What truly sets this property apart is its distinction as the only fully climate-controlled self-storage facility within a three-mile radius. In a supply-constrained submarket with limited availability of climate-controlled units, the facility holds a clear competitive advantage. With its strategic location, premium construction quality, and strong market fundamentals, StorQuest Self Storage – Shopko Drive represents an exceptional investment opportunity in one of the Midwest’s most vibrant and resilient metro areas.
Investment Highlights
- Strong Demographics: Over 170,000 residents within a 5-mile radius, with median household incomes exceeding $82,000 and a highly educated population.
- High-Volume Demand Drivers: Proximity to the University of Wisconsin–Madison and Madison College creates consistent demand from student populations in need of seasonal storage.
- Limited Climate-Control Competition: Strong positioning in a market with limited modern, climate-controlled self-storage facilities.
- Limited Competition: As the only fully climate-controlled self-storage facility in the trade area, this property offers a rare and valuable service to the local market.
- High Barriers to Entry in the Area: Zoning restrictions and limited land availability within urban Madison create high barriers to entry, effectively protecting the submarket from overdevelopment and reinforcing the property’s long-term value.
- Institutional-Quality Asset: 872 total units, with a significant number of climate-controlled units, modern amenities, elevator access, and state-of-the-art security.
- Long-Term Market Fundamentals: Madison continues to see growth in population, job opportunities, and housing demands, supporting long-term viability for self-storage investment.
- Sustained Housing Growth: As of early 2025, the City of Madison has set an ambitious goal to create 15,000 new homes by 2030 to accommodate the city’s growing population, indicating a significant increase in housing development in the coming years.
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