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Prol. EnsenadaTijuana, B.C. 22880
MIRA Earth Studios
Asset ClassHotel & Hospitality
overview of deal

Overview

Avison Young is pleased to present the exclusive opportunity to acquire MIRA Earth Studios, a distinctive luxury hospitality retreat located in Valle de Guadalupe, Baja California, Mexico, one of the country's leading wine and culinary destinations.

 

Opened in 2023, MIRA is an established, design-led hospitality concept situated across an approximately four-hectare hillside site. The property features 10 private Earth Studios thoughtfully integrated into the surrounding landscape, each offering a private outdoor jacuzzi, infrared sauna, kitchenette and indoor-outdoor living environment. The broader resort experience includes an infinity pool, Poolside bar and lounge, the 85-seat MICHELIN Guide-recommended Fireside restaurant, lobby lounge and MIRA Atelier retail concept. For more on the property, click here.

 

MIRA has developed an established hospitality brand supported by multiple revenue channels spanning accommodations, food and beverage, day guests, retail and branded products. The property further benefits from international distribution relationships, including participation in Marriott Bonvoy and Marriott's international distribution network, membership in Design Hotels, selection by Tablet Hotels, and inclusion in the MICHELIN Guide hotel selection.

 

Located approximately 90 minutes from Tijuana and two hours from San Diego, MIRA is positioned within a destination attracting travelers from both Mexico and the United States. Valle de Guadalupe encompasses more than 150 wineries and a concentration of internationally recognized restaurants, while continued international luxury hospitality investment is further elevating the destination's profile.

 

Beyond the existing operation, the opportunity offers a compelling potential growth component. The current development concept contemplates up to 20 additional Earth Studios and/or villas within the existing site, potentially increasing accommodations from 10 to 30+ units, subject to verification of development rights, design, permitting, infrastructure capacity and required approvals.

Investment Highlights

  • Original Wellness Resort in a Growing Market including the Banyan Tree Veya (30 keys) and coming in 2028, the Montage Valle de Guadalupe (62 keys).
  • Established Luxury Hospitality Platform — Operating since 2023 with 10 private Earth Studios, guest amenities, F&B operations, retail, brand assets and existing operating infrastructure.
  • Distinctive Design & Architecture — Signature rammed-earth construction, native green roofs and landscape-integrated architecture create a highly differentiated luxury hospitality product.
  • Private Wellness-Focused Accommodations — Each Earth Studio features a private outdoor jacuzzi, infrared sauna, gas firepit, kitchenette and expansive indoor-outdoor living environment.
  • Multiple Revenue Streams — Revenue opportunities extend beyond guestrooms to destination dining, Poolside F&B, outside day guests, retail and branded products.
  • Destination Food & Beverage Offering — The 85-seat Fireside restaurant serves hotel guests and outside diners and is recognized as a MICHELIN Guide-recommended restaurant.
  • International Distribution Platform — MIRA participates in Marriott Bonvoy and Marriott's international distribution network, is a member of Design Hotels, and has been selected for Tablet Hotels and Tablet Plus.
  • Recognized Hospitality & Design Brand — MIRA is included in the MICHELIN Guide hotel selection and has received recognition from Premio Obras CEMEX and MexBest.

Illustrative Expansion Case - Stabilized Hotel + F&B Scenarios

CURRENT 10 STUDIOS
20 STUDIOS
30 STUDIOS
Occupancy
72%
68%
64%
ADR
$478
$454
$440
F&B Guest Covers
9,850
12,000
14,000
F&B Average Check
$63
$63
$65
Accommodation Revenue
$1.26M
$2.25M
$3.08M
Other Hotel Revenue
$240K
$400K
$520K
F&B Revenue (Fireside & Poolside)
$621K
$756K
$910K
Combined Revenue
$2.12M
$3.41M
$4.51M
Hotel Expense
$857K
$1.51M
$2.05M
F&B Expense
$590K
$703K
$827K
Combined EBITDA / Margin
$674K / 31.8%
$1.19M / 35%
$1.63M / 36.2%
Combined Revenue & EBITDA Uplift
0
+61% / +77%
+113% / +142%
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Prol. EnsenadaTijuana, B.C. 22880

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