Irving: A Thriving Business Hub in the Heart of the Dallas-Fort Worth Metroplex

Irving is centrally located in the Dallas-Fort Worth (DFW) Metroplex, the fourth-largest U.S. metropolitan statistical area (MSA) with over 7.8 million residents and a $620 billion GDP as of 2024. The region is a hub for business, finance, technology, and education, home to 24 Fortune 500 companies, including AT&T, American Airlines, and Kimberly-Clark, along with over 10,000 corporate headquarters. In Irving specifically, several major companies are headquartered, including McKesson, Caterpillar, Pioneer Natural Resources, Builders FirstSource, Vistra, Celanese, and Commercial Metals. These companies contribute to Irving’s economic vitality, along with a number of regional offices from global corporations. The city’s diversified economy, tech growth, and strategic access to DFW International Airport and Dallas Love Field make it an ideal destination for both business and leisure travel. With low unemployment, steady population growth, and a business-friendly environment, Irving stands out as a strong investment market within a thriving metro area.

Leisure Demand Generators: Irving’s Cultural and Event-Driven Appeal

Irving is a key leisure destination within the Dallas-Fort Worth area, offering a diverse mix of attractions and venues. The Toyota Music Factory, featuring the 8,000-seat Pavilion, hosts a wide range of concerts and events, while the Irving Convention Center at Las Colinas, with 200,000 square feet of meeting space, is a hub for conventions and corporate gatherings. The city’s strategic location provides easy access to major nearby venues like Choctaw Stadium, American Airlines Center, Cotton Bowl Stadium, AT&T Stadium, and the Gaylord Texan Resort and Convention Center, making it ideal for sports fans, concertgoers, and convention attendees. In addition, Irving boasts over 200 dining options, 190 acres of parkland, 17 miles of walkways and canals, and four world-class golf courses, offering both outdoor and recreational activities. Cultural experiences are abundant, with attractions such as the Mustangs of Las Colinas Museum and the scenic Mandalay Canal Walk. Together, these features position Irving as a well-rounded and growing leisure destination in the heart of the DFW region.

Seamless Connectivity: Irving’s Strategic Location and Transportation Infrastructure

Strategically positioned between Dallas and Fort Worth, Irving boasts exceptional connectivity through major highways such as SH 114 and SH 183, and its proximity to two of the world’s busiest airports—DFW Airport and Dallas Love Field—amplifies its accessibility to both domestic and international travelers. This seamless connectivity makes Irving an ideal location for business and tourism alike.

Proximity to Healthcare and Educational Institutions

Anchoring Demand for Lodging Irving benefits from a strong healthcare and educational infrastructure, with renowned facilities like Baylor Scott & White Medical Center – Irving and Medical City Las Colinas providing comprehensive medical services that attract patients and professionals from across the region. Additionally, institutions such as the University of Dallas and North Lake College bring a steady stream of students, faculty, and visitors to the city, further driving demand for lodging and hospitality services.

Irving’s Vision for Growth: Economic Development Initiatives Driving Investment Potential

The City of Irving’s Economic Development Strategic Plan 2025–2030 underscores its commitment to sustainable growth and innovation, positioning the city as a premier destination for business and investment. Key initiatives include the development of a life sciences complex with 25,000 square feet of lab and R&D space and 125,000 square feet of office space, fostering higher education and industry partnerships. The plan also emphasizes the creation of vibrant, pedestrian-friendly neighborhoods, infrastructure improvements, and workforce development programs to meet evolving employer demands. Irving’s economy will further benefit from Microsoft’s investment in four new data centers, supported by strategic tax incentives. These projects, combined with Irving’s focus on attracting businesses in life sciences, technology, and advanced manufacturing, ensure a diversified and resilient economy, making the city a compelling market for hotel investment.

A Premier Investment Opportunity in the Select-Service Segment

Courtyard by Marriott, a top select-service brand under Marriott International, is known for its modern design, state-of-the-art amenities, and strong appeal to business and leisure travelers. Supported by Marriott’s global distribution system and the Marriott Bonvoy loyalty program, Courtyard properties achieve high occupancy and ADR, making them a reliable investment in the hospitality sector.

Strong Market Performance and Future Growth Potential

This hotel offers an outstanding investment opportunity, having achieved an exceptional RevPAR penetration index of 106 percent for the twelve months ending November 2024. It will be delivered fully renovated, requiring no immediate capital expenditures, allowing a prospective buyer to focus directly on revenue generation and improved cash flow. Located in the thriving Irving North Area Hospitality Submarket, which has experienced a 3.1 percent increase in 12-month average RevPAR as of November 2024, this property benefits from strong market growth and a lower-risk environment, further bolstering its appeal and potential for high investor returns.