Overview
The Holiday Inn Little Rock Airport Conference Center offers a promising value-add opportunity while being located near significant demand generators such as
Bill and Hillary Clinton National Airport, an Amazon Fulfillment Center, Simmons Bank Arena, and more. The Hotel is adjoined with Boston’s Restaurant & Sports Bar
Little Rock, which generated $1M+ in revenue (YE 2023).
The affiliation with the 100 million IHG Rewards System members provides additional benefits in expanding demand channels for bookings. An investor can also capitalize on opportunities to revamp operations and implement cost control initiatives.
Located in southeastern Little Rock, the Hotel enjoys a prime position off Interstate 30, tapping into a rapidly growing area with diverse demand sources. The business landscape in the surrounding area includes companies such as 3M Company, Dassault Aviation, Stephens, and more. Regarding tourism and leisure, Little Rock has several intriguing offerings including The Arkansas Museum of Fine Arts, the Arkansas Repertory Theatre, Museum of Discovery, and more.
Investment Highlights
Only Full-Service Hotel in the Airport Submarket
The Property is located 1.4 miles from Bill and Hillary Clinton National Airport, and is the only hotel with a branded on-site restaurant & bar and significant meeting space (20,000 SF) in the airport submarket.
Strong National Franchise Affiliation
IHG has indicated the Property will receive a new franchise covering the existing term plus a 10-year license with the completion of the COO PIP.
Option to Replace the Existing Franchise
An investor has optionality to replace the flag from Holiday Inn to brands such as Wyndham Garden, Trademark Collection, Ramada, Radisson, Ascend, or Clarion. The existing franchise agreement expires in December 2024.
Upside from Replacing Existing Management
An investor can seek to revamp the operations of the Hotel, implement strategic cost control initiatives, and employ more aggressive yield management strategies.
Excellent Visibility to Major Throughways
The Hotel is conveniently located off I-440, connecting I-30; I-40 and I-67, which has an Average Annual Daily Traffic (AADT) of 121,000 cars.
Strong Leisure Demand
The Hotel benefits from its proximity to the general downtown area, Simmons Bank Arena, Little Rock Zoo, the William J. Clinton Presidential Library, and more.
Offered Well Below Replacement Cost
The Property is offered at a significant discount to replacement cost allowing the new owner to purchase the property, complete certain PIP items resulting in the final total outlay well below the cost to replace in today’s market.
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