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2925 W Frank Gordy PkwyMarietta, GA 30066
Space Shop Self-Storage Opportunity - Marietta, GA
Asset ClassSelf Storage
Year Built2023
Land: 4.5 Acres# Units: 901Rentable SF: 106,650Access Data Room
Marietta, GA
overview of deal

Overview

The Cushman & Wakefield Self-Storage Advisory Group has been retained as exclusive advisor for the sale of Space Shop Self Storage, a 2023-vintage, institutional-quality, 100% climate-controlled facility located at 2925 West Frank Gordy Parkway in Marietta, Georgia.

 

Situated on 4.5 acres in Cobb County — one of metro Atlanta’s most affluent and established suburban submarkets — the Property totals 106,650 net rentable square feet across 918 units, comprised of 687 ground-level climate-controlled units and 231 elevator-served climate-controlled units. As a recently delivered, purpose-built asset in an infill East Cobb location, the offering presents a rare opportunity to acquire new construction with material revenue upside.

 

As of August 20th, 2026, the Property was 70.8% occupied with in-place rents averaging $12.86/SF annually. The ground-level climate controlled units were approximately 70.6% occupied with average in-place rates of $13.11/SF annually, while the elevator-served climate-controlled units were approximately 71.4% occupied with average in-place rates of $12.12/SF annually. With physical occupancy at the end of August, 2025 being 50.7%, the positive momentum shows a clear path for value-add investors on the loss-to-vacancy front. Beyond lease-up, the Property carries substantial embedded rate upside. Cushman & Wakefield’s rental survey indicates market rents of $15.76/SF annually, leaving current asking rates approximately 10.8% below market and in-place rates approximately 18.4% below market. A disciplined revenue management program supports a path to $16-$17/SF annually over the next 24-36 months — a 26.0% increase to current in-place rates.

 

The Property benefits from genuinely constrained competition. Only four competing facilities operate within the 3-mile trade area, with the nearest — Morningstar Storage — located approximately 0.5 miles away, and the next nearest more than 2.2 miles from the site. Three-mile supply of 5.87 NRSF per capita sits in line with the Georgia average of 5.82 and well below the national average of 6.75, indicating a market that remains undersupplied even after the Property’s own delivery. Additionally, the subject property is the newest property within the trade area by three years; paired with no active developments in the pipeline, the trade area is optimally positioned to see long term appreciation within their rental rates.

 

Demographics in the trade area are among the strongest in metro Atlanta. The Property is surrounded by 71,646 residents within three miles and 182,790 within five miles, with median household income of $166,504 within one mile, $155,518 within three miles, and $138,270 within five miles, and average household income exceeding $177,000 within five miles. The five-mile trade area grew at a 1.11% annual rate over the prior decade, and housing stock is 85% to 92% owner-occupied — a homeowner-weighted base that historically produces longer average length of stay and lower churn. Positioned along the Sandy Plains Road and Shallowford Road corridors, the site offers direct access to East Cobb’s established single-family neighborhoods, neighborhood retail, and the broader I-75 / I-575 commuter network approximately 20 miles northwest of downtown Atlanta.

 

In sum, this is a new-construction, all-climate-controlled asset in a supply-constrained, high-income Atlanta submarket, offered at a compelling basis with two distinct and independent value-creation levers: occupancy lease-up and below-market rate optimization.

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Investment Highlights

  • 2023 Construction, All Climate-Controlled — 106,650 NRSF / 918 units, 100% climate-controlled including 231 elevator-served units; no deferred capital and a modern competitive profile.
  • Significant Lease-Up Upside — 70.8% SF occupancy (63.7% by unit) with a ~20% increase YoY relative to August 2025.
  • Below-Market Rents — In-place rents of $12.86/SF versus $15.76/SF market; asking rates 10.8% below market and achieved rates 18.4% below market, supporting a 26.0% increase to asking rates by Year 3.
  • Supply-Constrained Submarket — Only four competitors within 3 mile trade area; 3-mile supply of 5.87 NRSF per capita versus 6.75 nationally.
  • Affluent, Owner-Occupied Trade Area — $155,518 median household income within three miles and 85–92% homeownership, supporting longer length of stay and durable demand.
  • Dense Established Population Base — 71,646 residents within three miles and 182,790 within five miles in Cobb County’s East Cobb corridor.
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2925 W Frank Gordy PkwyMarietta, GA 30066

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