Overview
The Best Western Bridgeview Superior presents a compelling opportunity for the acquisition of the Hotel and 1.73 acres of adjacent land, positioned strategically near the intersection of U.S. Route 53 and Interstate 535, as well as a range of diverse demand generators. These drivers include corporate headquarters, higher education, medical centers, and various leisure attractions. Notable generators include the University of Wisconsin-Superior (UW-Superior), AMSOIL and Exodus Global headquarters, Essentia Health St Mary’s Hospital-Superior, and Wessman Arena.
The Property’s top line has room for improvement compared to its competitive set, with it being ranked 7 out of 8 in RevPAR in relation to its competitive set for the February 2025 TTM period, according to STR. The affiliation with the 60 million BWH Hotels Rewards members provides additional benefits in expanding demand channels for bookings. An investor can also capitalize on opportunities to revamp operations, implement cost control initiatives, and grow the top line. The Hotel is corporate-managed and absentee-owned, while offering ample revenue to support an owner-operator, regional operator, or third-party management.
The Hotel is located in Superior, which is a part of the Twin Ports Area, including Superior, Wisconsin, and Duluth, Minnesota. Superior anchors the northern part of Wisconsin, functioning as an economic center for the region. One of the largest economic generators for the region is shipping and port-related business, with the Duluth/Superior port in the top 20 largest ports in terms of tonnage across the Great Lakes. Superior is also fueled by the presence of UW-Superior, Essentia Health, AMSOIL, and Exodus Global. Superior thrives in the higher education, corporate, healthcare, and leisure sectors as well. Its accessibility, dynamic business environment, and corporate anchors contribute to its prominence as a thriving economic hub.
Investment Highlights
Exceptional Location near Major Demand Generators: The Hotel is located in the Twin Ports Area, concentrated around Superior, Wisconsin, and Duluth, Minnesota. The Twin Ports Area offers a diverse range of demand generators, centered around the manufacturing, higher education, and transportation sectors. Within two miles of the Hotel, major demand generators include corporate locations such as AMSOIL and Exodus Global, as well as other drivers such as the University of Wisconsin-Superior (UW-Superior), Hayes Court Complex Ball Fields, and Northwood Technical College.
Operational Upside Against the Competitive Set: The Best Western Bridgeview Superior is ranked 7 out of 8 hotels in its competitive set for RevPAR as of the February 2025 TTM period. With an occupancy penetration of 80.2%, ADR penetration of 86.9%, and RevPAR penetration of 69.7%. The Hotel demonstrates the ability for a new owner to increase top-line performance and revenue against the competitive set.
Strong In-Place Cash Flows: The Property has achieved over $2.0 million in room revenue and has averaged a $63 RevPAR since 2022.
Adjacent Land for Sale: Adjacent to the Hotel along Hughitt Avenue is 1.73 acres of land that is being sold as well. You will find a separate land OM in the Virtual Deal Room (VDR).
Upside of Replacing Existing Management: The Best Western Bridgeview Superior presents an excellent opportunity for an investor to purchase the Hotel unencumbered by a management agreement. Investors have the chance to bring in a new management company or self-operate and revamp the operational strategy of the Hotel.
Attractive Basis – Well Below Replacement Cost: The national average cost of building a hotel has increased significantly in the past few years. The Hotel provides an investor with the opportunity to acquire a well-located Property, unencumbered of debt and management, at pricing well below current construction costs (even after the completion of PIP).
Fee Simple Interest
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