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600 S 6th StMilwaukee, WI 53204
Hotel Madrid
Asset ClassHotel & Hospitality
IRR Percent: 28%Deal Size: $20 M# Keys: 82Access Data Room
LP Equity Opportunity - Upscale Boutique Hotel Development
overview of deal

Overview

Atira Hotels is pleased to offer an exclusive opportunity to invest in the Hotel Madrid, a premier boutique hotel development located in Milwaukee’s vibrant Walker’s Point neighborhood. Hotel Madrid will feature 82 sophisticated rooms, seamlessly integrated with the renowned Movida Spanish Tapas restaurant. Situated on prime real estate in downtown Milwaukee, this unique investment capitalizes on strong market dynamics, offering an exceptional value proposition in a rapidly growing submarket. With strategic alignment through ownership integration with Movida, the hotel benefits from established culinary excellence and additional revenue streams, positioning it as a landmark destination for both business and leisure travelers.

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Investment Highlights

 

  • Prime Location in Milwaukee’s Growth Corridor: Located in Walker’s Point, the city’s rapidly expanding neighborhood, renowned for residential, business, and entertainment growth.

 

  • Strong Economic Fundamentals: Downtown Milwaukee boasts multiple Fortune 500 headquarters, including Northwestern Mutual and Harley-Davidson, complemented by robust regional employment drivers and ongoing corporate expansions.

 

  • Distinct Boutique Advantage: Boutique hotels consistently outperform branded hotels, achieving higher ADRs, RevPAR, and margins by eliminating typical franchise-associated costs (12%-14% royalty and marketing fees).

 

  • Integrated Culinary Experience: Direct affiliation with Movida, a popular Spanish restaurant, providing a full-service amenity package without the associated operational burdens, including guaranteed lease income plus revenue share.

 

  • Strategic Market Timing: Milwaukee’s hospitality market has demonstrated a strong recovery with ADR levels rising 34% above pre-pandemic figures in 2024, positioning Hotel Madrid ideally for substantial growth upon opening.

 

  • Strong Tourist and Convention Appeal: Proximity to Milwaukee’s newly expanded Baird Convention Center and significant tourist destinations ensures consistent year-round demand, fostering stable occupancy and revenue growth.
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600 S 6th StMilwaukee, WI 53204

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