Overview
The Holiday Inn Express & Suites Firestone – Longmont is currently listed for sale exclusively through US Hotel Advisors. Built in 2021, the 75-room contemporary IHG asset is the newest in its comp set by 17 years and benefits from minimal near-term capital needs and a long remaining franchise term.
Strategically located along Interstate 25, approximately 30 miles from Denver, Boulder, and Fort Collins, the Hotel sits at a high-traffic interchange with over 100,000 vehicles per day and strong regional connectivity. With current occupancy around 80%, there is meaningful upside through refined revenue management and rate optimization. Supported by 4%+ average annual population growth since 2020, accelerating commercial and residential development and no new supply in the pipeline, the Hotel is well positioned to grow RevPAR and overall value into the foreseeable future.
Investment Highlights
- RevPAR Growth Potential Current occupancy near 80% with opportunity to drive ADR through improved revenue management strategies.
- Below Replacement Cost Acquire a modern, branded hotel at a significant discount to current construction costs.
- Minimal PIP Built in 2021, requiring minimal capital investment upon transfer.
- Long-Term Franchise 16 years remain on the Holiday Inn Express & Suites license, ensuring long-term brand alignment.
- Prime Interstate Location Located off I-25 with 100,000+ vehicles/day; approx. 30 miles from Denver, Boulder, and Fort Collins.
- Strong Market Dynamics 4%+ Average Annual Population Growth since 2020 and rising commercial activity support long-term demand
- No New Supply The Hotel is the newest in the comp set by 17 years, with no planned additions to market supply.
- Unencumbered by Management Offered free of management, allowing new ownership operational flexibility.
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