Pretlow Riddick

W. Pretlow Riddick, President and Principal for Criterion, manages the company’s overall operations from the Dallas office. Before helping to found Criterion Development Partners in 2004, Pretlow worked for a large national developer managing the development of more than 50 apartment communities and 16,000 units in 14 states. Pretlow earned a Bachelor of Business Administration degree from the University of Texas at Austin, and a Master of Business Administration from George Washington University. In 1999, he established A Better Neighborhood Foundation to invest in faith-based community developments in the inner city, which he continues to support today.