Reed Kracke

Reed is focused on the strategy and execution of the firm’s development activities which include transforming assets through redevelopment and ground-up densification. Additionally, he oversees investment activity across select target markets. Reed serves on the Executive Committee and Investment Committee and has 15 years of commercial real estate and private equity experience in development, joint ventures, acquisitions, dispositions, leasing, and asset management. Prior to joining Asana Partners in 2016, Reed spent six years at EDENS, a privately held REIT, where he most recently was Vice President of Development, focused on mixed-use projects. He began his career with Accenture. Reed graduated from the University of Richmond with a Bachelor of Science degree in Business Administration with a concentration in Economics.