Peter Helfer

Peter Helfer is Vice President, Global Strategic Partnerships for The Howard Hughes Corporation, responsible for partnership development efforts across the portfolio. Mr. Helfer is an established marketing executive with over 12 years of experience in the global sports and entertainment industry. He has a proven history of platform development and execution of multi-media marketing strategies at the league, team and agency level. Before joining The Howard Hughes Corporation, Mr. Helfer was previously Director, Partnerships and Media for the New York Jets where he developed integrated partnerships and strategic relationships between consumer brands and the organization. Prior to the New York Jets, he was the Vice President, Partnership and Business Development at Wasserman Media Group where he focused on sales strategy and execution within the golf industry and for global properties such as MetLife Stadium, Wembley Stadium, America’s Cup and USA Cycling. Helfer also spent five years at the National Hockey League managing, growing and renewing top tier accounts such as Anheuser-Busch, PepsiCo (Pepsi, Gatorade, FritoLay), MasterCard, Bank of America and Cisco. Mr. Helfer has a B.A. with a dual major in Psychology-based Human Relations and Anthropology from Connecticut College.