Britten Shuford

Britten Shuford is Co-Founder of PRG Hospitality Group LLC and PRG Investment & Management, Inc. He joined the predecessor company, Pacifica Capital Group, in 1998. He began leading the organization in 2005 with the late co-founder and was the co-principal of the firm. He has orchestrated more than $1 billion in commercial real estate transactions in the course of his career totaling over 8 million square feet. Mr. Shuford was acting Managing Partner of Pacifica Colony Palms LLC, which developed, owned and operated the Colony Palms Hotel in Palm Springs. Since 2008, he has also been active in the ownership and management of other boutique hotels in California as well as expanding the PRG Hospitality platform. In 2015, Real Estate Forum Magazine named Mr. Shuford to its "Top 40 Under 50" in the US List. He was the youngest member ever elected to the Board of Directors of the AIR Commercial Real Estate Association, the largest organization of its kind in the United States. Mr. Shuford was the youngest member ever admitted to the Los Angeles Chapter of SIOR. Mr. Shuford earned his Bachelor's Degree in Business Administration from Loyola Marymount University. In addition to his primary charitable focus of assisting children in inner city communities, Mr. Shuford serves on the Board of Directors of the Steven Ohren Foundation with a mission to assist elderly individuals in need of medical care and lacking financial means.