Best Western Plus Wausau Tower Inn exterior

Best Western Plus Wausau Tower Inn

201 N 17th Ave, Wausau, WI 54401

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Guest Keys

$3M+

Invested Since 2021

2026

Most Recent Renovation

2,200 SF

Meeting Space

The Opportunity

Best Western Plus Wausau Tower Inn lobby lounge

Opportunity Details

A fully renovated 60-key Best Western Plus in Wausau, Wisconsin, delivered fee simple and unencumbered of management or debt, with the flag retainable through Auto Transfer.

◆Fee simple, 60 keys. Fee simple interest in the fully renovated 60-room Best Western Plus Wausau Tower Inn.

◆Over $3 million invested. More than three million dollars in capital improvements over the last five years, with the most recent renovation completed in 2026.

◆Flag retainable through Auto Transfer. New ownership has the ability to retain the Best Western Plus flag through Auto Transfer, currently in year 6 of a 20 year agreement term.

◆Unencumbered of management and debt. Offered unencumbered of management or debt, providing new ownership full operational flexibility.

◆Priced below replacement cost. Offered at a significant discount to replacement cost across 70,000 square feet of gross building area.

◆2025 Best Western Rewards Champion. Recognized by the brand for loyalty enrollment performance, reflecting a well run operation and a strong repeat guest base.

Recent Performance

Operating Snapshot

Performance for the period ending July 2026.

Occupancy

65.4%

ADR

$111.12

RevPAR

$72.67

Total Revenue

$1.63MM

Net Operating Income

$522,142

NOI Margin

32%

Location Summary

Central Wisconsin's Commercial Hub

Wausau anchors the Marathon County market, pairing a deep corporate base with year round leisure demand from Rib Mountain and Granite Peak just four miles away.

◆Immediate interstate access. Conveniently located off Interstate 39 and US Highway 51, the primary north and south corridor through central Wisconsin.

◆Two airports within reach. Readily accessible to both Wausau Downtown Airport and Central Wisconsin Airport.

◆Proximate to major corporate demand. Aspirus Health, Greenheck Fan Corporation, Lincoln Mutual Insurance, and the Central Wisconsin Convention Center all generate steady weekday demand.

◆Surrounded by leisure drivers. Close to the Wausau Curling Club, Woodson Art Museum, the Grand Theater, and Sawmill Adventure Park.

◆Four miles from the slopes. Ideally located just four miles from Granite Peak Ski Area and Rib Mountain State Park, supporting winter and shoulder season demand.

◆Higher education base. Serves University of Wisconsin Stevens Point at Wausau, Northcentral Technical College, and the National Dental Academy of Wisconsin.

Points of Interest

Wausau Whitewater Park Marathon County Park The Grand Theater Yawkey House Museum Monk Botanical Gardens Rib Mountain State Park Granite Peak Ski Area The 400 Block Shopping District Jojo's Jungle WOW Family Entertainment Center Aspirus Health UMR United Healthcare University of Wisconsin Stevens Point at Wausau Northcentral Technical College National Dental Academy of Wisconsin

The Property

Front desk

Lobby lounge

The Spot Bar and Grill

Dining room

Breakfast service

King guest room

King guest room work area

Double queen guest room

Guest room vanity and wet bar

Accessible guest bathroom

Fitness center

Cardio studio

Meeting space

Business center

Convenience store

Guest laundry

Outdoor patio and fire pit

Property Details

Asset Summary

Address

201 N 17th Ave, Wausau, WI 54401

Year Built

1972

Most Recent Renovation

2026

Product Orientation

Select Service

Guest Rooms

Total Meeting Space

2,200 SF

Gross Building Area

70,000 SF

Number of Floors

Construction Type

Precast and Masonry

Elevators

Interest Conveyed

Fee Simple

Land Acreage

1.63

Parcel Number

291-2907-274-0967

Zoning

Parking Spaces

Labor

Non-Union

Guest Room Configuration

Double Queen30

King19

King with Sleeper Sofa4

Double King Suite with Infrared Sauna4

King with Fitness Bike2

King Accessible1

Total Keys60

Amenities

High Speed Internet Pet Friendly Electric Car Charging Full Breakfast Fitness Center with Peloton On-Site Restaurant Business Center Convenience Store Truck, RV and Motor Coach Parking Cold Weather Hookups

Operations

Food and Beverage, Franchise, and Management

Food and Beverage

The Spot Bar and Grill

Chicago style American food served on site, with seating for 30 inside plus additional outdoor patio seating.

Franchise

Year 6 of a 20 Year Term

The Best Western Plus flag can be retained by new ownership through Auto Transfer.

Management

Unencumbered

The hotel is delivered free of any existing management agreement, giving new ownership full operational control from day one.

Personal Property

Included in Sale

A 2008 Ford F-250 pickup with snow plow is owned by the hotel and conveys with the asset.

Our Team

Contact the Advisors

Suzanna Aldrich

Director

406.478.3010 saldrich@paramountlodging.com

Chuck Klinkhammer

Senior Associate

701.298.2929 cklinkhammer@paramountlodging.com

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The Firm

About Paramount Lodging Advisors

Paramount Lodging Advisors is a national hotel advisory and brokerage firm focused solely on hospitality. Since 2007, we have helped owners, investors, developers, and institutions maximize value through brokerage, capital markets, asset management, valuation, and consulting. Our data-driven team supports acquisitions, dispositions, financing, portfolio optimization, and operational improvement, building lasting partnerships that drive long-term success in hospitality real estate.

$14B+

In Transactions

1,200+

Deals Closed

Since 2007

Focused Solely on Hospitality

212 W. Superior St. Suite 204, Chicago, IL 60654
312-239-0166
info@paramountlodging.com
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© 2026 Paramount Lodging Advisors. All rights reserved.Information contained herein is believed to be reliable but is not guaranteed. Offering subject to errors, omissions, prior sale, change, or withdrawal without notice. Best Western and Best Western Plus are marks of their respective owners.