INVESTMENT HIGHLIGHTS
Hunter Advisors has been exclusively engaged to solicit offers for the Hyatt Place St. Augustine / Vilano Beach, a newly constructed 120-key hotel located steps from the shoreline of Vilano Beach and minutes from the historic core of St. Augustine, Florida. Opened in October 2023, the Hotel features an elevated, Art Deco–influenced design atypical of the Hyatt Place brand, nearly 10,000 SF of indoor and outdoor event space, and two destination dining experiences – including Michael’s, a celebrated St. Augustine restaurant with a Wine Spectator Best of Award of Excellence, and Pesca Rooftop & Bar overlooking the Atlantic and Intracoastal waterways. The Hotel presents clear operational and margin expansion opportunities through increased rooms efficiency, increased parking profitability, and continued ramp of the restaurant and rooftop lease income. With its walkable beachfront location, upscale design, and upside in both RevPAR and bottom-line performance, the Hotel presents a compelling coastal investment opportunity with clear upside potential and long-term growth.
Premier Coastal Setting Within Walking Distance To Vilano Beach
The Hotel is ideally situated within walking distance of Vilano Beach, placing it at the center of one of Northeast Florida’s most scenic coastal destinations. Vilano Beach is celebrated for its relaxed atmosphere, panoramic views of the Atlantic Ocean and Intracoastal Waterway, and growing national recognition – including being ranked the No. 5 destination for beach vacations in America for 2025 by HomeToGo. The Hotel is proximate to several of St. Augustine’s most iconic landmarks, including the Mission Nombre de Dios Museum, site of the first Catholic Mass in the United States, and Ponce de Leon’s Fountain of Youth Archaeological Park, both less than five minutes away. Just six minutes across the bridge lies the St. Augustine Historic District, featuring an extraordinary collection of attractions such as the Castillo de San Marcos National Monument, Lightner Museum, Ripley’s Believe It or Not!, the Oldest Wooden Schoolhouse, and the Pirate & Treasure Museum. St. Johns County welcomes over 6.5 million annual visitors, generating more than $3.2 billion in economic impact. Additionally, Flagler College, a nationally ranked institution, is located less than 10 minutes from the Hotel.
Award-Winning Culinary Destination Located In The Hotel
The Hyatt Place St. Augustine / Vilano Beach features a standout dining experience anchored by Michael’s, one of St. Augustine’s most well-known and long-standing restaurants. Founded nearly twenty years ago in St. Augustine’s historic district by Chef Michael Lugo, Michael’s is known for its refined Spanish coastal cuisine and award-winning wine program, honored with the Wine Spectator Best of Award of Excellence, ranking among the top 1,500 wine lists worldwide. The restaurant’s move to the Hyatt Place St. Augustine / Vilano Beach has re-established it as both a local favorite and a signature dining destination for Hotel guests, featuring an elegant dining room, live piano performances, and a warm, elevated atmosphere that complements the Property’s boutique-lifestyle feel. The Property is also home to Pesca Rooftop & Bar, an open-air lounge with panoramic Atlantic and Intracoastal views. Both venues operate under third-party lease agreements, allowing the Hotel to share in the restaurants’ success through percentage rent and set revenue thresholds, without taking on the staffing, food costs, or day-to-day management that come with running in-house outlets. As Michael’s and Pesca continue to ramp up, lease income is expected to grow steadily, adding a strong, high-margin revenue stream that will further boost profitability as both venues reach full stabilization.
INVESTMENT HIGHLIGHTS
Hunter Advisors has been exclusively engaged to solicit offers for the Hyatt Place St. Augustine / Vilano Beach, a newly constructed 120-key hotel located steps from the shoreline of Vilano Beach and minutes from the historic core of St. Augustine, Florida. Opened in October 2023, the Hotel features an elevated, Art Deco–influenced design atypical of the Hyatt Place brand, nearly 10,000 SF of indoor and outdoor event space, and two destination dining experiences – including Michael’s, a celebrated St. Augustine restaurant with a Wine Spectator Best of Award of Excellence, and Pesca Rooftop & Bar overlooking the Atlantic and Intracoastal waterways. The Hotel presents clear operational and margin expansion opportunities through increased rooms efficiency, increased parking profitability, and continued ramp of the restaurant and rooftop lease income. With its walkable beachfront location, upscale design, and upside in both RevPAR and bottom-line performance, the Hotel presents a compelling coastal investment opportunity with clear upside potential and long-term growth.
Premier Coastal Setting Within Walking Distance To Vilano Beach
The Hotel is ideally situated within walking distance of Vilano Beach, placing it at the center of one of Northeast Florida’s most scenic coastal destinations. Vilano Beach is celebrated for its relaxed atmosphere, panoramic views of the Atlantic Ocean and Intracoastal Waterway, and growing national recognition – including being ranked the No. 5 destination for beach vacations in America for 2025 by HomeToGo. The Hotel is proximate to several of St. Augustine’s most iconic landmarks, including the Mission Nombre de Dios Museum, site of the first Catholic Mass in the United States, and Ponce de Leon’s Fountain of Youth Archaeological Park, both less than five minutes away. Just six minutes across the bridge lies the St. Augustine Historic District, featuring an extraordinary collection of attractions such as the Castillo de San Marcos National Monument, Lightner Museum, Ripley’s Believe It or Not!, the Oldest Wooden Schoolhouse, and the Pirate & Treasure Museum. St. Johns County welcomes over 6.5 million annual visitors, generating more than $3.2 billion in economic impact. Additionally, Flagler College, a nationally ranked institution, is located less than 10 minutes from the Hotel.
Award-Winning Culinary Destination Located In The Hotel
The Hyatt Place St. Augustine / Vilano Beach features a standout dining experience anchored by Michael’s, one of St. Augustine’s most well-known and long-standing restaurants. Founded nearly twenty years ago in St. Augustine’s historic district by Chef Michael Lugo, Michael’s is known for its refined Spanish coastal cuisine and award-winning wine program, honored with the Wine Spectator Best of Award of Excellence, ranking among the top 1,500 wine lists worldwide. The restaurant’s move to the Hyatt Place St. Augustine / Vilano Beach has re-established it as both a local favorite and a signature dining destination for Hotel guests, featuring an elegant dining room, live piano performances, and a warm, elevated atmosphere that complements the Property’s boutique-lifestyle feel. The Property is also home to Pesca Rooftop & Bar, an open-air lounge with panoramic Atlantic and Intracoastal views. Both venues operate under third-party lease agreements, allowing the Hotel to share in the restaurants’ success through percentage rent and set revenue thresholds, without taking on the staffing, food costs, or day-to-day management that come with running in-house outlets. As Michael’s and Pesca continue to ramp up, lease income is expected to grow steadily, adding a strong, high-margin revenue stream that will further boost profitability as both venues reach full stabilization.
INVESTMENT ADVISORY
ABOUT HUNTER
Hunter Advisors is an investment advisory firm focused exclusively on the sale, purchase and financing of hotels. Our team draws on nearly 50 years of experience and close ties to Wall Street and Main Street to help clients around the country navigate every phase of the brokerage process, from valuation to closing. Hunter Advisors is also the founder of the Hunter Conference, hosted annually in Atlanta for 36 years running.
