INVESTMENT HIGHLIGHTS
Hunter Hotel Advisors has been exclusively engaged to offer for sale the Holiday Inn Pensacola University Area (the “Hotel” or “Property”), a 114-room, five-story hotel located along Interstate 10 in Pensacola, Florida. Built in 2008 and situated in the city’s primary commercial corridor, the Hotel benefits from exceptional visibility and access to a diverse base of institutional, corporate, and leisure demand. Within ten minutes of the Property are three major universities—the University of West Florida (~14,300 students), Pensacola Christian College (~5,000 students), and Pensacola State College (~8,000 students)—as well as leading regional employers including Navy Federal Credit Union’s 440-acre operations campus (9,000+ employees), HCA Florida West Hospital, and the GE Vernova manufacturing facility in Ellyson Industrial Park. The Hotel is also located less than ten minutes from Pensacola International Airport, which surpassed 3 million passengers in 2024, underscoring the region’s sustained population and visitation growth. This central positioning offers convenient access to both Pensacola’s expanding business base and the Gulf Coast’s renowned beaches, driving a balanced year-round mix of corporate, government, and leisure demand.
The Hotel has demonstrated consistent in-place cash flow with a clear opportunity for enhanced performance through execution of a change-of-ownership Property Improvement Plan (PIP). For the trailing twelvemonth period ending August 2025, the Hotel achieved RevPAR of $87.55, generating room revenue of $3.6 million and net operating income of $752,947, reflecting 19.4% margins. The Property’s RevPAR currently ranks fifth of seven hotels in its competitive set, highlighting the potential to increase rate and market share following completion of the PIP, which will reposition the asset to current brand standards and strengthen its competitive standing within the Pensacola market.
Offered well below replacement cost, the Holiday Inn Pensacola University Area provides investors an opportunity to acquire a high-quality, hotel in one of Northwest Florida’s most established and resilient lodging markets. Pensacola welcomed approximately 3.1 million visitors in 2024, generating $1.6 billion in direct visitor spending and a total economic impact exceeding $2.4 billion. Meanwhile, Pensacola International Airport reached a record over 3 million passengers, underscoring the region’s growing connectivity and tourism strength. With durable market fundamentals, diverse demand from institutional and corporate anchors, and clear post-PIP upside, the offering represents a compelling value-add opportunity in a thriving Gulf Coast destination.
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ABOUT HUNTER
Hunter Hotel Advisors is the leading investment advisory firm focused exclusively on the hotel industry. Their seasoned team of investment professionals and offices nationwide consistently provide clients with optimal results in hotel brokerage, financial advisory and capital markets services of any size or complexity. With over 45 years of experience in both full and select-service single assets as well as portfolio marketing, the firm’s capacity in valuation, economic analysis, and industry relationships has allowed HUNTER to consistently maximize value regardless of market conditions.
Hunter Hotel Advisors is the founder and producer of the well-known and respected Hunter Hotel Investment Conference. Since their first conference in 1989, they have had a consistent focus on producing an educational and networking format based on real estate and finance for hotel owners.
