INVESTMENT HIGHLIGHTS
Hunter Advisors has been exclusively engaged to solicit offers for the purchase of the TownePlace Suites Tuscaloosa University Area (the “Hotel” or “Property”), a Marriott-branded extended stay asset strategically positioned near the University of Alabama and Tuscaloosa’s primary academic, athletic, healthcare, and corporate demand generators. Located approximately six minutes from the University of Alabama’s campus, the Hotel benefits from recurring visitation associated with a record 42,360 students, university faculty and staff, prospective-student tours, move-in periods, graduations, Parents’ Weekends, conferences, alumni events, and year-round Southeastern Conference (“SEC”) athletics. The Property also serves a diversified base of commercial and healthcare demand anchored by DCH Regional Medical Center and Mercedes-Benz U.S. International, one of Alabama’s most significant manufacturing operations. During the Trailing Twelve Month (TTM) period ending July 2026, the Hotel generated approximately $2.5 million in Total Revenue and $594,000 in NOI, equating to a 23.9% NOI margin. The Hotel currently ranks 4th of 7 properties in its competitive set, generating a RevPAR of $71.62 and providing a new owner with the opportunity to enhance performance through completion of the anticipated PIP, refreshed revenue-management strategies and more hands-on operational oversight.
- Strategic Proximity to the University of Alabama – Located approximately six minutes from the Property, the University of Alabama is Tuscaloosa’s defining economic and cultural anchor, with record Fall 2025 enrollment of 42,360 students and approximately $3.4 billion in annual statewide economic impact. Its year-round academic, athletic and alumni calendar generates consistent lodging demand, particularly well suited to the Hotel’s extended-stay format.
- Premier SEC Location with Multiyear Event Visibility – Located near 100,077-seat Saban Field at Bryant-Denny Stadium, the Hotel benefits from significant football-weekend compression and premium-rate opportunities. The SEC’s transition to a nine-game conference schedule beginning in 2026, along with nationally prominent home games through 2029, provides strong visibility into recurring high-demand periods.
- Operational and Post-PIP Upside – The Hotel generated $2.5 million in Total Revenue and $594,000 in NOI during TTM July 2026, representing a 23.9% NOI margin. Its 4th-of-7 competitive-set RevPAR ranking of $71.62 indicates room for improved market penetration through focused revenue management, expense controls, targeted sales, and completion of the anticipated PIP.
- New Development Reinforces Market Momentum – Tuscaloosa continues to attract investment beyond traditional football demand, including the $120 million Saban Center, expected to open in summer 2027, and the first ground-up collegiate Sports Illustrated Resorts destination in the country, expected to open in 2028 along the Black Warrior River.
- Diversified Corporate, Healthcare and Tourism Demand – Nearby DCH Regional Medical Center and Mercedes-Benz U.S. International provide significant healthcare and corporate demand, while Tuscaloosa’s tourism economy welcomed more than 750,000 overnight visitors in 2025, generating approximately $136.2 million in accommodation revenue and more than $1.0 billion in total visitor spending.
INVESTMENT HIGHLIGHTS
Hunter Advisors has been exclusively engaged to solicit offers for the purchase of the TownePlace Suites Tuscaloosa University Area (the “Hotel” or “Property”), a Marriott-branded extended stay asset strategically positioned near the University of Alabama and Tuscaloosa’s primary academic, athletic, healthcare, and corporate demand generators. Located approximately six minutes from the University of Alabama’s campus, the Hotel benefits from recurring visitation associated with a record 42,360 students, university faculty and staff, prospective-student tours, move-in periods, graduations, Parents’ Weekends, conferences, alumni events, and year-round Southeastern Conference (“SEC”) athletics. The Property also serves a diversified base of commercial and healthcare demand anchored by DCH Regional Medical Center and Mercedes-Benz U.S. International, one of Alabama’s most significant manufacturing operations. During the Trailing Twelve Month (TTM) period ending July 2026, the Hotel generated approximately $2.5 million in Total Revenue and $594,000 in NOI, equating to a 23.9% NOI margin. The Hotel currently ranks 4th of 7 properties in its competitive set, generating a RevPAR of $71.62 and providing a new owner with the opportunity to enhance performance through completion of the anticipated PIP, refreshed revenue-management strategies and more hands-on operational oversight.
- Strategic Proximity to the University of Alabama – Located approximately six minutes from the Property, the University of Alabama is Tuscaloosa’s defining economic and cultural anchor, with record Fall 2025 enrollment of 42,360 students and approximately $3.4 billion in annual statewide economic impact. Its year-round academic, athletic and alumni calendar generates consistent lodging demand, particularly well suited to the Hotel’s extended-stay format.
- Premier SEC Location with Multiyear Event Visibility – Located near 100,077-seat Saban Field at Bryant-Denny Stadium, the Hotel benefits from significant football-weekend compression and premium-rate opportunities. The SEC’s transition to a nine-game conference schedule beginning in 2026, along with nationally prominent home games through 2029, provides strong visibility into recurring high-demand periods.
- Operational and Post-PIP Upside – The Hotel generated $2.5 million in Total Revenue and $594,000 in NOI during TTM July 2026, representing a 23.9% NOI margin. Its 4th-of-7 competitive-set RevPAR ranking of $71.62 indicates room for improved market penetration through focused revenue management, expense controls, targeted sales, and completion of the anticipated PIP.
- New Development Reinforces Market Momentum – Tuscaloosa continues to attract investment beyond traditional football demand, including the $120 million Saban Center, expected to open in summer 2027, and the first ground-up collegiate Sports Illustrated Resorts destination in the country, expected to open in 2028 along the Black Warrior River.
- Diversified Corporate, Healthcare and Tourism Demand – Nearby DCH Regional Medical Center and Mercedes-Benz U.S. International provide significant healthcare and corporate demand, while Tuscaloosa’s tourism economy welcomed more than 750,000 overnight visitors in 2025, generating approximately $136.2 million in accommodation revenue and more than $1.0 billion in total visitor spending.
INVESTMENT ADVISORY
ABOUT HUNTER
Hunter Advisors is an investment advisory firm focused exclusively on the sale, purchase and financing of hotels. Our team draws on nearly 50 years of experience and close ties to Wall Street and Main Street to help clients around the country navigate every phase of the brokerage process, from valuation to closing. Hunter Advisors is also the founder of the Hunter Conference, hosted annually in Atlanta for 36 years running.
