DoubleTree Suites Tucson Williams Center

DoubleTree Suites Tucson Williams Center

Deal Type: Acquisition

Risk Profiles: Value-Add, Opportunistic

Property Types: Hotel & Hospitality

INVESTMENT SUMMARY

Cushman & Wakefield has been exclusively retained to present the opportunity to acquire the 142-room DoubleTree Suites by Hilton Tucson – Williams Center (the “Hotel” or “Property”), an all-suite, full-service hotel strategically positioned in the established Williams Center submarket of East Tucson. The Property offers a compelling combination of stable room revenue, brand affiliation, and meaningful value add upside. Additionally, the Hotel benefits from high walkability scores, with immediate access to a diverse mix of restaurants, retail, and commercial amenities that enhance the guest experience and support consistent lodging demand.

 

    • All-Suite Product Offering Superior Guest Positioning - The Hotel features oversized suite accommodations at 526 square feet, significantly larger than traditional select-service competitors. This differentiated room configuration enhances guest comfort, supports full-service demand, and provides meaningful upside potential for rate premium capture.

 

    • Distinctive Courtyard-Style Layout - The Spanish-style courtyard design creates a resort-like atmosphere that differentiates the Hotel from traditional corridor-style competitors and enhances leisure and group appeal.

 

    • Comprehensive Full-Service Amenities - The Property offers a full suite of guest amenities including on-site food and beverage, meeting and event space, fitness center, and outdoor pool, enabling the Hotel to capture a broad spectrum of transient, group, and local demand. 

 

    • Prime East Tucson Location Within Established Commercial Corridor - Situated within the Williams Center area, the Property benefits from a dense concentration of retail, office, and residential demand drivers along the Broadway Boulevard corridor—one of Tucson’s primary east-west arteries.

 

    • Proximity to Major Demand Generators - The Hotel is conveniently located near the University of Arizona, Davis-Monthan Air Force Base, Tucson Medical Center, and Park Place Mall, providing exposure to a diverse and resilient mix of corporate, government, academic, and leisure demand.

 

    • High Barriers to Entry Within a Mature Submarket - The Williams Center submarket is largely built out, limiting the likelihood of new competitive supply and supporting long-term rate stability and replacement-cost protection.

 

    • Diverse and Resilient Demand Base - The Property benefits from multiple demand segments including university-related travel, healthcare visitation, military-related demand, regional corporate activity, and Arizona leisure tourism.

 

    • Flexible Branding & Value Creation Opportunity - The Property will be conveyed as a Hilton-branded asset with significant operational flexibility, including the option to retain, reposition, or rebrand the Hotel. Unencumbered by third-party management, the Property offers investors a rare opportunity to execute a tailored business plan aimed at enhancing market penetration, optimizing operations, and maximizing long-term value creation and cash flow growth.

 

    • Significant Value-Add Potential Through Renovation or Repositioning - With vintage block construction and prior phased renovations, the Hotel presents an opportunity for strategic capital investment to enhance product quality, improve operating efficiency, and drive RevPAR penetration growth.

CONTACT US

Bill Murney
Executive Managing Director
Cushman & Wakefield
(602) 499-5535

Bub Bergstrom
Senior Associate
Cushman & Wakefield
(310) 213-3144

Mike Montoya

Director
Cushman & Wakefield
(480) 225-2594