TRU HARBISON COLUMBIA 

Columbia, South Carolina

Deal Type: Acquisition 

Risk Profiles: Core, Core Plus

Property Type: Hotel & Hospitality 

PROPERTY OVERVIEW

The Tru Harbison Columbia is located directly along Interstate 26, the most trafficked thoroughfare in Columbia with an annual average daily traffic of 97,100 vehicles. Directly adjacent to the hotel is the Columbiana Center, a 788,103 square foot shopping mall with anchors including two Belk stores, Dillard’s, and JC Penny. Two miles from the Tru Harbison Columbia is the Prisma Health Baptist Parkridge Hospital, a 76-bed hospital with medical and surgical inpatient units, six operating rooms, as well as outpatient care and diagnostic treatment services. The hotel is subject to significant leisure demand due to its location just six miles from Lake Murray, a 50,000-acre reservoir that hosts the Drift Jam rock and country concert each year in early June. The Tru Harbison Columbia is just ten miles north of Downtown Columbia which is filled with attractions and demand generators such as the South Carolina State House, the University of South Carolina, and the South Carolina State Fair. Further driving travel to the area, the University of South Carolina boasts a total home attendance of 1.34 million fans annually for all sporting events. Located just south of the University of South Carolina is the South Carolina State Fair, an annual 12-day state fair attracting over 400,000 fairgoers annually.