Jones Lang LaSalle Americas (Illinois), L.P. (“JLL”) is pleased to present The Deco, a rarely available opportunity to acquire a generational 389-home luxury lakefront apartment community perfectly situated in Chicago’s vibrant Gold Coast neighborhood. The waterfront property offers residents breathtaking views, encapsulating design, and desirable amenities promoting a life of luxury and incomparable convenience, including immediate access to Chicago’s 18-mile lakefront trail, Magnificent Mile, Navy Pier and Gold Coast’s famous nightlife scene.

Investment Highlights

Irreplaceable Lakefront Asset

  • A combination of old-world charm & new-world luxuries in a mesmerizing Art Deco building
  • Unobstructed panoramic lake and skyline views
  • Convenient floor plan optionality from studios to 3 bedroom homes
  • Newly renovated apartments
  • Completely refreshed amenities
  • Iconic Lake Shore Drive address

Lavish Gold Coast Location

  • Steps from the lakefront and Gold Coast’s vibrant entertainment scene
  • Affluent Gold Coast Neighborhood residents earn an impressive household income of $198K
  • Dynamic Live-Work-Play location
  • Plethora of transportation options (CTA train and bus lines, bike rental stations, direct parkway access)

Generational Opportunity 

  • Effective rents on last 20 leases signed achieving $2.91, a 15%+ increase over in-place rents
  • Verified value-add upside achieving ~$390 (25+% premiums over in-place rents)
  • No future lakefront supply pipeline
  • Available at a significant discount to replacement cost
  • Unmatched high barrier address
  • Rare asset in Chicago's preeminent Gold Coast

Investment Contacts

Mark Stern

Managing Director


Kevin Girard 

Managing Director


Zach Kaufman



Amaar Baig



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