The Offering

JLL is pleased to offer the opportunity to acquire fee simple
interest in 3830 Price Rd, a +/- 59.94 acre, a site plan approved
residential development opportunity located at 3830 Price Road
in Gainesville, Georgia, just a few minutes away from Lake Lanier
and a quarter mile from Highway 60. The subject property was
recently rezoned for 60 single family detached and 142 townhome lots and offers excellent visibility along Price Road. The property is situated adjacent to one of the largest new retail and multifamily developments along Lake Lanier, with a Publix anchored retail center under construction.

The approved site positions 3830 Price as one of the few
residentially zoned raw land sites in the booming Hall County
submarket. Over the past two years, Hall County has transitioned from a fringe market to a core suburban submarket of the Atlanta
MSA with institutional capital investing in multi-family and build
to rent projects. In the past decade, Hall County has seen strong
population growth and accelerating job growth as investment
from firms pours into the county. Since 2011, the County has
grown by 25,000 residents, or 13.5%, with overall employment
growth increasing 52% over a 10-year period from 2010-2020. This tremendous growth represents a 30,000 increase in jobs with 547 new companies choosing to locate in Hall County. Despite record population & employment growth, housing supply has been struggling to keep up, with only 9,100 permits issued since 2011.


The subject property represents an incredible lifestyle focused
development opportunity. Situated minutes away from
Lake Lanier, 3830 Price Road is one of the only Hall County
development sites that is within walking distance to a mixed-use
community. Riverbrook Village, which is being developed adjacent to the subject property, will include 100,000+ of retail space, including Publix as an anchor tenant. The property’s location is minutes away from countless boat launches, public parks, and campgrounds along Lake Lanier ensures that future residents will be able to take full advantage of Atlanta’s favorite local vacation spot – with over 11,800,000 visits annually and a yearly economic impact of $5.5 billion.

Property Details

Address: 3830 Price Road, Gainesville, GA 30506
Zoning: PRD (Planned Residential Development)
Acreage: 59.78 Acres
Approved Units: 202
Single Family Lots: 60
Townhome Lots: 142
Density per Acre: 3.37


Jamie Smithson

Senior Director

Land Investment Advisory

+1 404 942 2213

Conor Welton


Land Investment Advisory

+1 404 558 8622