FAIRFIELD INN & SUITES JACKSONVILLE WEST CHAFFEE POINT
Strategic Location Adjacent to Major Industrial Development: The Fairfield Inn & Suites Jacksonville West Chaffee Point is ideally located off I-10, offering direct access to one of Jacksonville’s most important economic engines—Cecil Commerce Center. This 17,000-acre development is projected to deliver up to 31 million square feet of industrial space and is home to Amazon, Boeing, GE, Bridgestone, and more. The adjacent Cecil Airport, a licensed horizontal launch spaceport, supports over 100,000 aircraft operations annually and further enhances demand for lodging in the area.
Post-Renovation and Operational Upside: The Fairfield Inn & Suites Jacksonville West Chaffee Point offers attractive upside through both physical repositioning and operational optimization. The Hotel ranked 3 of 5 in its competitive set with a 99.2% RevPAR Penetration Index for the trailing twelve months ending April 2025, reflecting strong in-place performance with additional room for growth. With a targeted renovation and refreshed positioning, the asset is well-suited to drive ADR gains and capture greater market share. A shift to owner-management or a more cost-efficient operator may allow for tighter expense controls, improved labor efficiency, and more dynamic revenue management practices—presenting a clear path to margin expansion and long-term cash flow growth.
Limited New Supply in a High-Growth Corridor: No new hotels are under construction within a 5-mile radius, positioning the Fairfield Inn & Suites Jacksonville West Chaffee Point to capture future demand generated by the area’s continued industrial expansion. Key catalysts include the 17,000-acre Cecil Commerce Center, a master-planned development projected to deliver up to 31 million square feet of industrial space, as well as Boeing’s recently announced $90 million expansion and Southeast Toyota Distributors’ 12-building logistics campus. The Hotel’s strategic location adjacent to these major developments reinforces its long-term demand potential.
ABOUT HUNTER
Hunter Advisors is an investment advisory firm focused exclusively on the sale, purchase and financing of hotels. Our team draws on nearly 50 years of experience and close ties to Wall Street and Main Street to help clients around the country navigate every phase of the brokerage process, from valuation to closing. Hunter Advisors is also the founder of the Hunter Conference, hosted annually in Atlanta for 36 years running.