Hunter Advisors has been exclusively engaged to solicit offers for the purchase of the 101-room Days Inn Reading Wyomissing, located at 910 Woodland Road in Reading, Pennsylvania (the “Property” or “Hotel”). The Property is slated for conversion to Spark, Hilton’s rapidly expanding premium-economy conversion brand, following the completion of the PIP by a new owner. With a refreshed physical product, strengthened brand affiliation, and a revitalized management strategy, the Property is well positioned to enhance its market positioning and realize improved performance.
- Strategically located off Route 422 within the dynamic Wyomissing and Greater Reading submarket
- Significant upside following completion of the Spark conversion PIP and integration into Hilton’s industry-leading reservation system
- Meaningful economic reinvestment taking place in the market, including Downtown Reading’s CRIZ designation, which is designed to stimulate economic development and job creation
- Diverse year-round demand base supported by demand generators including Reading Hospital (Tower Health), FirstEnergy Stadium (home of the Reading Fightin’ Phils), Santander Arena, Penn State Berks, Alvernia University, and Reading Regional Airport
- Offered unencumbered of management
- Value-add potential through development of excess land located at the front of the site
- Opportunity to establish an immediate foothold in the market at an attractive basis
