Hunter Advisors has been exclusively engaged to solicit offers for the purchase of the voco The Shelby–Myrtle Beach, a 241-key, recently renovated oceanfront resort located along North Ocean Boulevard in Myrtle Beach, South Carolina. The Hotel occupies a premier beachfront site within walking distance of the Myrtle Beach Boardwalk and Promenade, offering direct access to the area’s primary leisure attractions while benefiting from unobstructed Atlantic Ocean frontage. The Property completed an extensive $23.0 million, $95,000 per key renovation at the end of June 2025, repositioning the asset as a high-quality, institutionally competitive resort currently in its post-renovation ramp-up period. The offering provides investors with the opportunity to acquire a fully repositioned, branded oceanfront hotel without construction or execution risk, in a market characterized by limited beachfront land availability and high barriers to new supply. Supported by strong leisure demand fundamentals and a differentiated resort offering, voco The Shelby – Myrtle Beach represents a compelling opportunity to acquire an irreplaceable beachfront asset with meaningful long-term value potential.
