INVESTMENT HIGHLIGHTS
PRIME LOCATION IN THE WORLD’S CARPET CAPITAL
The 93-key Courtyard Dalton is strategically located off I-75 in the Carpet Capital of the World and at the foothills of the Appalachian Mountains. Adjacent to the hotel is Dalton State College, a member of the University System of Georgia. Dalton State spans 149 acres, with a student body of 5,000 and 140 faculty members, contributing to both educational and corporate demand in the area. Located 2 minutes away, the Dalton Convention Center offers 143,000 square feet of flexible event space, accommodating up to 5,000 guests for concerts, expos, weddings, meetings, and sporting events. The Convention Center also houses the Georgia Athletic Coaches’ Hall of Fame, making it a significant local attraction. Within a 10-minute drive lies Dalton’s renowned manufacturing hub, home to industry leaders Shaw Industries and Mohawk Industries. Shaw Industries, one of the world’s largest carpet manufacturers, employs approximately 4,500 people in Dalton and generates $5 billion in annual sales. Mohawk Industries, ranked #364 on the Fortune 500, employs over 1,700 people in Dalton, reinforcing the area’s economic vitality. Additionally, the hotel is 30 miles from Chattanooga, Tennessee, a popular tourism destination with 16 million annual visitors drawn to attractions like Rock City, Lookout Mountain, and the Tennessee Aquarium.
SIGNIFICANT OPERATIONAL UPSIDE
The Courtyard Dalton is currently institutionally managed, presenting the Buyer with an opportunity to implement a revamped management strategy. With a more localized management approach, new ownership will be able to improve on efficiencies and lower costs compared to those of a larger, institutional management company.
OFFERED BELOW REPLACEMENT COST IN HIGH GROWTH MARKET
The Courtyard Dalton is being offered at a discount to replacement cost. Dalton’s market is experiencing substantial growth, emphasized by Essentia Protein Solutions’ recent $80 million investment in a new facility on a 20-acre site. Additionally, manufacturing jobs in the area have grown by 7.8% over the last year, highlighting strong economic momentum. The offering presents an opportunity to buy into an exponentially growing market at an attractive basis.
INSTITUTIONAL MARRIOTT BRANDED ASSET
Marriott’s Courtyard is one the strongest brands in the Marriott family. Premium branded assets have distinct competitive advantages compared to the rest of the market due to their large rewards and reservation systems as well as name recognition. All Marriott properties are backed by the Marriott Bonvoy reward program which boasts over 200 million members across 36 brands and more than 8,900 hotels worldwide.
PHOTO GALLERY
ABOUT HUNTER
Hunter Hotel Advisors is the leading investment advisory firm focused exclusively on the hotel industry. Their seasoned team of investment professionals and offices nationwide consistently provide clients with optimal results in hotel brokerage, financial advisory and capital markets services of any size or complexity. With over 45 years of experience in both full and select-service single assets as well as portfolio marketing, the firm’s capacity in valuation, economic analysis, and industry relationships has allowed HUNTER to consistently maximize value regardless of market conditions.
Hunter Hotel Advisors is the founder and producer of the well-known and respected Hunter Hotel Investment Conference. Since their first conference in 1989, they have had a consistent focus on producing an educational and networking format based on real estate and finance for hotel owners. After celebrating their 35th year this past March, the next conference will be held March 18-20, 2025 at the Atlanta Marriott Marquis.