INVESTMENT HIGHLIGHTS
Hunter Advisors has been exclusively engaged to solicit offers for the purchase of the 103-room, 4-story Courtyard Lubbock Downtown University Area (the “Hotel” or “Property”). Located at 308 Avenue V, the Hotel benefits from an irreplaceable location directly adjacent to Texas Tech University and within walking distance of the 60,000+ seat Jones AT&T Stadium, anchoring consistent university, athletic, and alumni-driven demand. Lubbock continues to experience meaningful growth across its education and manufacturing sectors, supported by substantial public and private capital investment and a relatively limited pipeline of new hotel supply. The Hotel offers durable in-place cash flow with operational upside opportunities under new ownership, complemented by minimal PIP requirements upon sale, creating an attractive opportunity for margin expansion in a growing university-anchored market.
Irreplaceable Location Outside of Texas Tech University
The Courtyard Lubbock Downtown University Area is positioned directly adjacent to one of the largest public universities in Texas, Texas Tech University, which enrolled more than 42,000 students in Fall 2025. Designated as a Carnegie R1: Doctoral University with Highest Research Activity, Texas Tech ranks among the top public research institutions in the nation and is consistently recognized by U.S. News & World Report as a Top 100 public university. The Texas Tech University System generates an estimated $19.2 billion in annual statewide economic impact and supports tens of thousands of jobs across education, healthcare, research, and athletics, reinforcing its role as the primary economic engine of the region.
Located only 0.5 miles and walking distance from Jones AT&T Stadium, the 60,000+ seat venue, the Property captures meaningful seasonal compression during football weekends, supported by large-scale campus tailgating and alumni visitation. The University recently completed a transformative $250 million investment in its football infrastructure, including the newly delivered $240+ million South Endzone and Womble Football Center in 2025, creating the nation’s largest contiguous football training complex. Furthermore, Texas Tech’s athletic programs continue to achieve strong national performance, highlighted by a recent Big 12 football championship and College Football Playoff appearance, a No. 1 preseason ranking for softball entering 2026, and a consistently top-25 men’s basketball program, reinforcing the University’s status as one of the most valuable and nationally recognized athletic programs in the Big 12.
Strong and Diversified Corporate, Medical, and Institutional Demand Base
The Courtyard Lubbock Downtown University Area Hotel benefits from a highly diversified corporate and institutional demand base anchored by major healthcare systems, advanced manufacturing facilities, government agencies, and multinational corporations. The Property is located near Lubbock’s three largest medical centers, including University Medical Center Lubbock (2.1 miles), a 500+ bed academic medical center and the region’s only Level I Trauma Center, serving more than 1.2 million residents across West Texas and eastern New Mexico; Covenant Health (2.8 miles), a 977 bed regional healthcare system and one of the largest private employers in West Texas; and Covenant Children’s Hospital (2.5 miles), the region’s only licensed freestanding children’s hospital. Collectively, these institutions employ more than 17,000 healthcare professionals, support billions of dollars in annual economic activity, and generate significant year-round lodging demand from traveling physicians, contract nurses, medical vendors, and patient families visiting from across the broader multi-state service region.
The Hotel also benefits from proximity to major industrial and corporate employers, including the $1 billion Leprino Foods manufacturing facility (6.1 miles), one of the largest mozzarella cheese production plants in the world, as well as advanced manufacturing and technology operations at Reese Technology Center (9.8 miles). Additional corporate demand is supported by a wide range of multinational corporations across the healthcare, advanced manufacturing, defense, and technology sectors with operations, partnerships, and ongoing business activity throughout the Lubbock region. These include globally recognized firms such as IBM, Honeywell, General Electric, Medtronic, Siemens, and General Dynamics, as well as pharmaceutical and life sciences leaders including Abbott Laboratories, Becton Dickinson, Amgen, Bristol Myers Squibb, and Novartis. The continued involvement of these institutional organizations supports consistent corporate lodging demand and reinforces the depth and diversity of the local economic base. Furthermore, government-related demand is supported by nearby federal agencies including the U.S. Department of Agriculture offices (2.0 miles). This broad-based employment ecosystem provides consistent weekday corporate lodging demand and reinforces the Property’s positioning within a stable and diversified economic base extending well beyond university-related visitation.
INVESTMENT HIGHLIGHTS
Hunter Advisors has been exclusively engaged to solicit offers for the purchase of the 103-room, 4-story Courtyard Lubbock Downtown University Area (the “Hotel” or “Property”). Located at 308 Avenue V, the Hotel benefits from an irreplaceable location directly adjacent to Texas Tech University and within walking distance of the 60,000+ seat Jones AT&T Stadium, anchoring consistent university, athletic, and alumni-driven demand. Lubbock continues to experience meaningful growth across its education and manufacturing sectors, supported by substantial public and private capital investment and a relatively limited pipeline of new hotel supply. The Hotel offers durable in-place cash flow with operational upside opportunities under new ownership, complemented by minimal PIP requirements upon sale, creating an attractive opportunity for margin expansion in a growing university-anchored market.
Irreplaceable Location Outside of Texas Tech University
The Courtyard Lubbock Downtown University Area is positioned directly adjacent to one of the largest public universities in Texas, Texas Tech University, which enrolled more than 42,000 students in Fall 2025. Designated as a Carnegie R1: Doctoral University with Highest Research Activity, Texas Tech ranks among the top public research institutions in the nation and is consistently recognized by U.S. News & World Report as a Top 100 public university. The Texas Tech University System generates an estimated $19.2 billion in annual statewide economic impact and supports tens of thousands of jobs across education, healthcare, research, and athletics, reinforcing its role as the primary economic engine of the region.
Located only 0.5 miles and walking distance from Jones AT&T Stadium, the 60,000+ seat venue, the Property captures meaningful seasonal compression during football weekends, supported by large-scale campus tailgating and alumni visitation. The University recently completed a transformative $250 million investment in its football infrastructure, including the newly delivered $240+ million South Endzone and Womble Football Center in 2025, creating the nation’s largest contiguous football training complex. Furthermore, Texas Tech’s athletic programs continue to achieve strong national performance, highlighted by a recent Big 12 football championship and College Football Playoff appearance, a No. 1 preseason ranking for softball entering 2026, and a consistently top-25 men’s basketball program, reinforcing the University’s status as one of the most valuable and nationally recognized athletic programs in the Big 12.
Strong and Diversified Corporate, Medical, and Institutional Demand Base
The Courtyard Lubbock Downtown University Area Hotel benefits from a highly diversified corporate and institutional demand base anchored by major healthcare systems, advanced manufacturing facilities, government agencies, and multinational corporations. The Property is located near Lubbock’s three largest medical centers, including University Medical Center Lubbock (2.1 miles), a 500+ bed academic medical center and the region’s only Level I Trauma Center, serving more than 1.2 million residents across West Texas and eastern New Mexico; Covenant Health (2.8 miles), a 977 bed regional healthcare system and one of the largest private employers in West Texas; and Covenant Children’s Hospital (2.5 miles), the region’s only licensed freestanding children’s hospital. Collectively, these institutions employ more than 17,000 healthcare professionals, support billions of dollars in annual economic activity, and generate significant year-round lodging demand from traveling physicians, contract nurses, medical vendors, and patient families visiting from across the broader multi-state service region.
The Hotel also benefits from proximity to major industrial and corporate employers, including the $1 billion Leprino Foods manufacturing facility (6.1 miles), one of the largest mozzarella cheese production plants in the world, as well as advanced manufacturing and technology operations at Reese Technology Center (9.8 miles). Additional corporate demand is supported by a wide range of multinational corporations across the healthcare, advanced manufacturing, defense, and technology sectors with operations, partnerships, and ongoing business activity throughout the Lubbock region. These include globally recognized firms such as IBM, Honeywell, General Electric, Medtronic, Siemens, and General Dynamics, as well as pharmaceutical and life sciences leaders including Abbott Laboratories, Becton Dickinson, Amgen, Bristol Myers Squibb, and Novartis. The continued involvement of these institutional organizations supports consistent corporate lodging demand and reinforces the depth and diversity of the local economic base. Furthermore, government-related demand is supported by nearby federal agencies including the U.S. Department of Agriculture offices (2.0 miles). This broad-based employment ecosystem provides consistent weekday corporate lodging demand and reinforces the Property’s positioning within a stable and diversified economic base extending well beyond university-related visitation.
ABOUT HUNTER
Hunter Advisors is an investment advisory firm focused exclusively on the sale, purchase and financing of hotels. Our team draws on nearly 50 years of experience and close ties to Wall Street and Main Street to help clients around the country navigate every phase of the brokerage process, from valuation to closing. Hunter Advisors is also the founder of the Hunter Conference, hosted annually in Atlanta for 36 years running.