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White Lodging Services Corporation

Merrillville, IN

In 1985, Bruce White established White Lodging with a single hotel and a singular vision – to provide significant and sustainable value and genuine care for associates, guests and owners. It’s a vision that has since inspired the steady and constant growth of our portfolio. After the first 10 years, White Lodging managed 16 hotels. From 1995 to 2005, that figure grew to 87.


As of today, White Lodging has developed over 130 newly constructed hotels across the country and currently provides management services for over 100 premium branded hotels, which includes 26 brands and 30 branded restaurants in 19 states across the country. We are one of America’s most innovative and highest performing hospitality development groups, and we remain privately held and committed to Mr. White’s original vision that operational excellence ultimately drives long term value.