Briad Group

Briad has come a long way since October 1987, when Brad Honigfeld opened his first franchise—a Steve’s Ice Cream/Carnegie Deli in Princeton, N.J. Today, the ice cream parlor long gone, Briad now owns and operates restaurants, major hotel chains, and even an outdoor lifestyle shopping center.

Briad is best known for being experts in various divisions within the hospitality industry: quick-service, which operates Wendy’s Old Fashioned Hamburgers restaurants; lodging, which develops and operates hotels under the Marriott and Hilton brands; and their newest ventures, unique Rooftop and Lounge experiences, as Briad creates one-of-a-kind special venues such as the Bradford Rooftop in Bridgewater, NJ, The Concourse Club in Wood-Ridge, NJ, and Techobesso and Love Story in San Diego, CA.