Blue Ridge Capital

Blue Ridge Capital (BRC) is an Atlanta-based real estate investment company targeting value-added properties in the Southeast. The company specializes in retail centers, but also considers other turn-around or opportunistic real estate investments, offering the potential for value enhancement. Since our inception in 1999, BRC has acquired as a principal over 70 real estate assets. Blue Ridge Capital employs a small group of talented and dedicated people who handle all aspects of operating a property - leasing, management, and construction - providing our tenants the personal attention they deserve. Our hands-on approach assures incoming tenants that projects are completed on time and at the lowest possible cost, which we pass on in the form of a competitive rental structure. Blue Ridge Capital operates under the belief that there is no better market in the country to pursue our ambitions than the Southeast - our own "backyard". In the competitive retail market, we have the flexibility to keep our rents low, our tenants happy, and our properties full. Acquiring only well-located real estate, Blue Ridge Capital's goal is to re-invent each property by bringing in new tenants to the community. We implement necessary capital improvements which may include upgraded façades and signage, along with curing deferred maintenance in the areas of roof, parking lot and HVAC systems. BRC places the highest priority on ensuring that each project offers an attractive, inviting, and clean appearance for our tenants' customers. We have significant experience with properties that have been under-performing due to lack of leasing and management expertise. In these situations, we closely review the property's condition and market position and then design a plan that may include a combination of redefining, repositioning, and reintroduction of the asset. By focusing our efforts in the Southeast, Blue Ridge maintains a deep knowledge of each region allowing us to execute turnarounds quickly and cost effectively. Blue Ridge Capital operates under the belief that there is no better market in the country to pursue our ambitions than the Southeast – our own “backyard”. Blue Ridge Capital acquires turnaround retail (ie, high vacancy or low rents), high-yield retail (i.e. timing/motivation driven), and we engage in arbitrage (short term profit taking) on other retail and non-retail assets, including discounted notes and originating "hard-money" loans. As such, we don't invest in stabilized properties, as our yield requirements would be prohibitive. Our belief is that you make your money when you buy something, not when you sell it.